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QUIZ 2- MIDTERM SM

Total questions: 10

Worksheet time: 7mins

Name
Class
Date
1.

In general service behaviors on Service encounter themes, what you don’t do in recovery?

a)

Laugh at the customer

b)

Downgrade

c)

Steal from customers

d)

Let customers dissatisfaction affect others

2.

Which of the following refers to the customer’s judgment of overall excellence of the service provided in relation to the quality that was expected?

a)

Product quality

b)

Customer satisfaction

c)

Service quality

d)

Customer desire

3.

In general service behaviors on Service encounter themes, what you should do in coping?

a)

Listen, explain, let go of the customer

b)

Anticipate needs, be attentive, provide information

c)

Adjust the system, explain rules and policies

d)

Lay out options, take responsibility, apologize

4.

In an Airline industry, how do customer judge the service quality in terms of responsiveness?

a)

Accessible, no waiting, responds to request

b)

Prompt and speedy system ticketing, inflight baggage handling

c)

Quick website with easy access and no down time

d)

Returns phone calls, adapt to changes

5.

Which of the following refers to the employee response to customer needs and request?

a)

Spontaneity

b)

Recovery

c)

Coping

d)

Adaptability

6.

Which of the following refers to the business customers, suppliers, partners and end consumers?

a)

Internal Customers

b)

External Customers

c)

Cold Customers

d)

Warm Customers

7.

Which of the following refers to face to face encounters?

a)

Tone of voice and efficiency in handling customers issues for judging quality

b)

Both verbal and non-verbal behaviors are important determinants of quality

c)

Tangible evidence of the service for judging quality

d)

Both A and C

8.

The service quality assessments are formed on judgments of the following, except.

a)

Environment quality

b)

Interaction quality

c)

Physical environment quality

d)

Interaction quality

9.

Which of the following service encounter can occur without any direct human contact?

a)

Phone encounters

b)

Remote encounters

c)

Face to face encounters

d)

None of the above

10.

Which of the following SERVQUAL attributes describes empathy?

a)

Maintaining error-free records

b)

Visually appealing materials associated with the service

c)

Prompt service to customers

d)

Giving customers individual attention