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WorksheetsPhase 2
Total questions: 10
Worksheet time: 6mins
The business-to-business (B2B) market includes people who buy products to
Use them in day-to-day operations
Make other products
Resell them
All of the above
What is the term for a market in which products are sold to organisations who will use them to make other products? For example, flour may be sold to a bakery which uses it to bake cakes.
consumer market
Reseller market
Services Companies Market
industrial market
"All the ways by which firms create value for their constituents" is term for?
Political-Legal Environment
Sociocultural Environment
Technological Environment
Economic Environment
the study of what customers need and want and how best to meet those needs and wants
Marketing Research
Market Segment
Marketing Mix
Marketing Environment
Research Methods Consist of :
Observation
Focus Group
Experimentation
All of the above
Which of these is the correct definition for public relation promotion?
any form of paid non-personal
communication used by an identified
sponsor to persuade or inform
potential buyers about a product
direct inducements such as premiums,
coupons, and package inserts to tempt
consumers to buy products
communication efforts directed at building
goodwill and favorable attitudes in the minds
of the public toward the organization and its
products
direct inducements such as premiums,
coupons, and package inserts to tempt
consumers to buy products
"Buy 2 , free 1" belong to which promotion techniques?
Advertising
Public Relation
Sales Promotion
Personal Selling
Marketing factor consist of "product, pricing, place and promotion".
TRUE
FALSE
which is the correct stage of consumer buying process?
Information seeking > problem > post purchase evaluation > Evaluation of alternative > Purchase desicion
problem > information seeking > evaluation of alternative > purchase desicion > post purchase evaluation
Evaluation of alternative > purchase desicion > post purchase evaluation > information seeking > problem
Problem > Information seeking > evaluation of alternative > purchase desicion > post purchase evaluation
In consumer buying process, emotional motive is one of the reason for consumer to buy , which of these describe "emotional motive" the most?
group of products consumers will consider
buying as a result of information search
reasons for purchasing a product that are
based on a logical evaluation of product
attributes
reasons for purchasing a product that are
based on nonobjective factors
all of above
