WorksheetsS3.23 BUSM4568 Course Review
Total questions: 31
Worksheet time: 25mins
Revenue Centres include
•Front Office
•Food and Beverage
•Retail shops
•Health and Spa Treatments
True
False
Support Centres include
•Housekeeping
•Accounts
•Sales and Marketing
•Human Resources
•Maintenance
•Health and Spa Treatments
True
False
Luxury/ 5 stars: the luxury guest experience. wide range of facilities and superior design qualities
True
False
Rooms Division Departments consist of the following centers
1.Economic Center
2.Guest Service Center
3.Forecasting Center
1&3
1,2,3
Rooms Division Departments include:
•Floor Department
•Front Office
•Uniformed Services
•Housekeeping
•Reservations
•Front Office
•Accounting
•Housekeeping
•Reservations
•Front Office
•Uniformed Services
•Housekeeping
•Revenue
•Front Office
•Uniformed Services
•Housekeeping
Rooms Revenue for luxury hotel market: ...................................................
53.3% - 64.35% of total revenue
63.3% - 74.35% of total revenue
73.3% - 84.35% of total revenue
83.3% - 94.35% of total revenue
Rooms Division Manager is responsible for overseeing all Rooms Division operations to deliver an excellent Guest and Member experience while evaluating guest satisfaction and setting department targets and objectives
True
False
The Front Office Manager is responsible for all duties of the front desk operations which include: staff training, inter-department communications, and staff scheduling.
True
False
Housekeeping Executive: this exciting role will manage the daily housekeeping and laundry operation to ensure product quality standards are met and that optimum service is provided to hotel guests according to hotel and company business objectives. The position does also cover
• Expenses Controlling and
• Par set up for supplies and equipments.
True
False
Reservation Manager: Responsible for the effective room control to maximize room occupancy and room rates, meet the needs of the guests in accordance with the availability of the hotel and price policy.
False
True
Revenue Manager:
- Analyzing and Reporting Revenue Management Data
- Executing Revenue Management Projects and Strategy
- Building Successful Relationships
True
False
The Accommodation business is a complicated business with a very simple goal:
“TO PUT MONEY IN BEDS”
“TO PUT BEDS IN ROOMS”
“TO MORE ROOMS IN HOTELS”
“TO PUT HEADS IN BEDS”
Main approaches in setting up your room rates are
1.Market condition approach
2.Rule of thumb approach
3.Hubbart Fomula Approach
4.Answer 1 & 3
5.All of the answers
Market condition approach: Management shall look at comparable hotels and “charge only what the market will accept” or
1. charge one higher one lower than others
2. charge same price as others
3. charge higher price as others
4. charge lower price as others
the downsides of the "Market condition approach" sometimes not reflecting the cost, scale, revenue streams
True
False
Rule of thumb approach: $1 for each $1,000 of construction and furnishing costper room, assuming a ________occupancy rate.
68%
56%
76%
70%
Hubbart Fomula Approach:
1.Look at desired rate
2.Add all costs
3.Give Average Price per Room
1.Look at desired Profit
2.Add all costs
3.Give Average Price per Room
1.Look at expected Cost
2.Add all costs
3.Give Average Price per Room
1.Look at desired Profit
2.Add all revenues
3.Give Average Price per Room
The average size of a hotel room in the U.S. is about 330 square feet =________m2 (from CNBC, 2015), new modern style hotel rooms come smaller
32m2
42m2
52m2
22m2
Revenue management: A set of multidisciplinary revenue maximization strategies and tactics meant to improve the _______________ of certain businesses.
1.Occupancy
2. Profitability
3. Cost
4. Price
For revenue management to be effective, the service provided needs to satisfy four conditions:
1.Limited or fixed capacity,
2.Perishability,
3.Varying demand, and
4.Guests are willing to pay different prices for the same service.
1.Limited or fixed capacity,
2.Promotion
3.Varying demand, and
4.Guests are willing to pay different prices for the same service.
1.Limited or fixed capacity,
2.Perishability,
3.Varying partners
4.Guests are willing to pay different prices for the same service.
1.Limited or fixed capacity,
2.Perishability,
3.Varying demand, and
4.Guests are willing to pay different prices for different service.
4 Steps for Revenue Management:
1.Establish rooms
2.Forecasting room demand
3. Historical curve of hotel booking
4. Establishing nests and hurdles for hotel pricing.
1.Establish ADR,
2.Forecasting room supply
3. Historical curve of hotel booking
4. Establishing nests and hurdles for hotel pricing.
1.Establish ADR,
2.Forecasting room demand
3. Historical curve of hotel booking
4. Establishing nests and hurdles for hotel pricing.
1.Establish ADR,
2.Forecasting room demand
3. Historical curve of hotel booking
4. Establishing agents for hotel pricing.
1.Establish ADR,
2.Forecasting room demand
3. Future curve of hotel booking
4. Establishing nests and hurdles for hotel pricing.
Overbooking is the method of revenue management where hotels take more reservations than they have rooms available for sale to ensure that the hotel will have the highest possible occupancy
True
False
Forecasting is one of cornerstones (fundamental) of revenue management
•Shorterm forecasting provides vital information for tactical revenue management
•Long term forecasting provides the basics for strategic revenue management
True
False
Two biggest hotel costs are "Labor" and "Utilities"
True
False
What underpins a successful hotel business are setting right for the following sequences
1.Room, 2.Moment, 3.Client, 4.Price, 5.Distribution Channel
1.Room, 2.Client, 3.Price, 4.Moment, 5.Distribution Channel
1.Room, 2.Client, 3.Moment, 4.Price, 5.Distribution Channel
1.Room, 2.Price, 3.Client, 4.Moment, 5.Distribution Channel
Factors influencing a hotel room rate
A. Building & B. Feature/Facility
D. Brands & Operations
C. Location/Locale
All of the answers
ADR is useful to measure a property’s financial performance, and to compare the hotel’s performance to its competitors
True
False
RevPAR is used to measure the profit and success of a hotel
True
False
Budget is a financial plan for future goals, begins with planning for the income (revenue), and expense (cost).
True
False
Zero Based Budget when making budget without having past data, or rocord as reference is a suitable method for your Assignment 3
True
False
In conducting ASM3, when outlining your hotel organization chart, you should identify and describe the various departments and jobs. Include the total number of staff recruited for your property, as well as the staff allocation in main departments, such as Rooms Division
True
False
