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WorksheetsLC Shopping
Total questions: 14
Worksheet time: 9mins
This is an example of what type of Retail outlet?
Shop
Supermarket
Department store
Specialist shop
This is an example of a :
Specialist shop
Discount store
Supermarket
Independent store
This is an example of what in the Supermarket:
Product placement
Product association
Shelf position
Field Research involves collecting data, that has not previously been collected, obtained by face to face contact...
True
False
It offers a wide array of products eg cosmetics, clothes and electrical items
Department Stores
Independent shops
Discount stores
Multiple Chain Stores
What type of retail outlet is Penneys
Supermarket
Discount store
Multiple Chain Store
Department store
Products with the highest profit margin are positioned at
End of the aisle
Bottom shelf
Top Shelf
Eye Level
Tesco Clubcard, Boots Advantage Card are examples of
(a)
Essentials like milk and bread being at the back of the shop is an example of
Pricing
Loyalty scheme
Product placement
In store smells
More consumers buy A rated appliances and products with less packaging as they
Have more time available
more traditional
more environmentally aware
are cheaper
Online shopping is more popular due to
Reducing risk of covid infection
long delivery times
Busier lifestyles and time available
Packaging
Its purpose is to introduce new products or services to the market and increase sales. It uses techniques - humour and celebrity endorsement
(a)
Its purpose is to promote and sell goods or services to increase immediate sales. It uses techniques like loyalty cards
(a)
HL Identify the benefits of consumer research for the consumer
Overproduction is avoided
Reduces the financial risk of launching a new product
A better quality product that's cheaper
Know their target market
