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Marketing Pre Test

Total questions: 40

Worksheet time: 57mins

Name
Class
Date
1.
Any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales
a)
Price
b)
Place
c)
Promotion
d)
People
2.
What teams participated in the most watched Super Bowl in 2015
a)
Patriots Vs Seahwaks
b)
Browns Vs Bengals
c)
Raiders Vs Steelers
d)
Colts Vs Cowboys
3.
A person not paid to play sports.
a)
Amateur Athlete
b)
Professional Athlete
4.
Is the following a sports marketing activity: Delta Dental donates $50,000 to have a minor league baseball stadium named after them
a)
Yes
b)
No
5.
Is the following a sports marketing activity: Gatorade having their logo superimposed on the field during the time outs of a game
a)
Yes
b)
No
6.
The advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible
a)
Individual Marketing
b)
Marketing Concept
c)
Content Marketing
d)
Mass Marketing
7.
What is an example of a consumer?
a)
The person who BUYS the goods
b)
The person who PRODUCES the goods
c)
The person who USES the goods
d)
The person who SELLS the goods
8.
What is the marketing mix?
a)
Product, Price, Party, Advertisements
b)
Product, Price, Promotion, Place
c)
Price, Placement, Production, Promotion
d)
Advertising, Marketing, Channel, Production
9.
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
a)
Selling
b)
Financing
c)
Marketing-Information Management
d)
Product/Service Management
10.
Ways to make customers aware of products and services, in order to encourage them to buy.
a)
Selling
b)
Financing
c)
Promotion
d)
Marketing
11.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
12.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
13.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
14.
A clearly defined segment of the market to which a business wants to appeal is called a 
a)
target market
b)
market segment
c)
marketing mix
d)
marketing opportunity
15.
Which one is a marketing function?
a)
Martial Status
b)
Good
c)
Selling
d)
Form utility
16.
Which is NOT part of the marketing mix?
a)
Place
b)
Price
c)
Benefits
d)
Promotion
17.
All of these are parts of demographics except
a)
age
b)
gender
c)
time
d)
income
18.
Which one is a target market for market segmentation?
a)
Geographics
b)
Demographics
c)
Psychographics
d)
All of the above
19.
What kind of people do sports drinks target?
a)
Athletics
b)
Slops
c)
Lazy
d)
Teachers
20.
Which is a example of a geographic?
a)
Regional
b)
High-income
c)
Female
d)
Athlete
21.
__________ dictates how much to charge for a good and/or service in order to make a profit.
a)
Pricing
b)
Selling
c)
Promoting 
22.
______ are tangible items that have monetary value and satisfy your needs and wants.
a)
Services
b)
Goods
c)
Things
23.
_____________ is the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to customers.
a)
Marketing
b)
Selling 
c)
Business
d)
Stores
24.
Which is NOT part of the marketing mix?
a)
Place
b)
Price
c)
Benefits
d)
Promotion
25.
A clearly defined segment of the market to which a business wants to appeal is called a 
a)
target market
b)
market segment
c)
marketing mix
d)
marketing opportunity
26.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
27.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
28.
The path a product takes from the producer to the consumer.
a)
target market
b)
market
c)
marketing concept
d)
channel of distribution
29.

Which of these activities is NOT needed in Market Planning

a)

Dancing

b)

Presenting data

c)

Using data to create a marketing plan

d)

Determining information needs

30.

Spirit Halloween store borrows money to purchase additional stock

a)

Channel management

b)

Market Planning

c)

Pricing

d)

Promotion

31.

McDonald's decides to add a turkey sausage wrap to their menu.

a)

Distribution

b)

Promotion

c)

Pricing

d)

Product/Service Management

32.

Gathering information, storing, and analyzing it are all part of ?

a)

Marketing Information Management

b)

Product/Service management

c)

Market Planning

d)

Channel Management

33.

Wheaties cereal uses a marketing strategy of celebrity endorsements to promote the product.

a)

True

b)

False

34.

Wheaties faces various risks by using real people on their product.

a)

False

b)

True

35.

These symbols tells you the trademark is protected by a federal registration

a)

Copyright

b)

Creative Commons

c)

Trademark

d)

Patent

36.

Laws protecting intellectual property from unauthorized copying.

a)

Licensing

b)

Patent

c)

Trademarks

d)

Copyright

37.

A branded product costs more than a generic brand because the branded product is advertised more widely.

a)

True

b)

False

38.

A logo is a brand's....

a)

Promise

b)

Identifying mark

c)

Personality

d)

Catchphrase

39.

"i'm lovin' it" is one of McDonald's famous brand....

a)

Slogans

b)

Logos

c)

Promises

d)

Touch Points

40.

Kellogg's Froot Loops, General Mill's Chex, and Post Honey Bunches of Oats are all examples of....

a)

Product brands

b)

Trade characters

c)

Brand marks

d)

Generic items

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