WorksheetsMA QUIZ 1.03
Total questions: 15
Worksheet time: 8mins
Chad is very happy with the haircut he received at a new barbershop. Chad is demonstrating
customer
behavior
attitude
loyalty
satisfaction
Which of the following is an example of corporate responsibility:
A company expands its facilities.
A company provides professional development for employees.
A company uses recycled materials in its products.
A company pays its taxes on time.
Which of the following is a result that is likely to occur when companies take positive actions:
High employee turnover
Excellent business reputation
Record profits
Shutting down the competition
A person’s interests and activities influence her/his buying behavior. This is referred to as
subculture.
social influence.
lifestyle.
personality.
Which of the following is a situational influence on buying behavior:
Spending more than you normally would on a necklace because it’s a gift
Choosing a certain make and model of car because it’s what your dad has
Buying kosher food since it adheres to your religious beliefs
Preferring a different style of jeans than you did when you were younger
Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)
psychological influence.
reference group.
membership group.
opinion leader.
An example of a final consumer in action would be a person buying
a chair for his/her apartment.
a desk for his/her office.
some coffee filters for the break room.
a computer for his/her graphic-design business.
Complex buying behavior is most likely involved when the customer is purchasing which items?
Cars
Meals
Socks
Gasoline
When customers have low involvement with a product and there is little difference among brands, what type of buying behavior are they exhibiting?
Habitual
Variety
Complex
Basic
Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. This is an example of which positive action?
Provide excellent customer service
Align strategies and activities with goals
Demonstrate corporate responsibility
Utilize touch points to reinforce company image
Customers are more likely to spend a lot of time evaluating several options before buying a product during which situation?
When the product is perishable
When the product is expensive
When the need is immediate
When brand insistence is a factor
An energy company has misrepresented its financial status on its latest accounting reports. This is an example of which negative action?
Failing to provide what customers want
Not keeping promises
Responding inappropriately to crises
Acting unethically
Motives, perception, attitude, lifestyle, personality, and abilities are which factors influencing consumer behavior?
Economic
Social
Political
Psychological
What type of buying behavior includes low customer involvement, significant brand awareness, and a desire for change?
Status-oriented
Risk-taking
Variety-seeking
Brand-insisted
Technological advances can help companies provide more customer service with fewer employees, but why must the companies be careful?
Technology cannot provide 24-7 service.
Computers and telephones break down regularly.
Current employees may go on strike.
Customers may feel they are losing the human touch.
