Worksheets7.2 Marketing: Branding, Distribution, & Pricing
Total questions: 30
Worksheet time: 11mins
What term is used for how familiar consumers are with a particular brand or specific product/service?
branding
brand awareness
brand familiarity
value-based
Which of the following is TRUE about packaging? CHOOSE ALL THAT APPLY.
(1) Is a customer's first impression
(2) Should represent the product honestly and should be made with versatility
(3) its only function is to protect the product
(4) Can provide important information to customers
(5) Is not related to branding/not important in branding
What should be considered when designing effective packaging?
(1) the material, type, and size of product
(2) how to appeal to your target market
(3) consistency with the overall brand
all of these
(2) and (3) only
What term refers to a path by which all FINISHED goods and services must travel to arrive at the intended customer?
distribution channel
supply chain management
packaging
branding channel
What term refers to the entire system of producing & delivering a product/service from raw materials to final delivery to customer
branding
distribution channel
supply chain
pricing
A distribution channel can include wholesalers, distributors, and what other two components
the Internet
competitors
shareholders
retailers
Which one represents direct distribution
1
2
3
2 and 3
Supply chain management does not affect a company's customers.
true
false
What term is used for the identifying, symbol, mark, logo name, and/or slogan a company uses to distinguish its products from other companies?
supply chain
brand
brand awareness
promotion
An effective supply chain should reduce ____________.
cost for the company
value for the customer
competition
profit for the company
Which component of supply chain management involves planning out resources (such as money and employees) to best meet customer demand?
planning
sourcing
manufacturing
delivery & logistics
returning
Which component of supply chain management includes supply ordering/receiving, inventory, payments to suppliers?
planning
sourcing
manufacturing
delivery & logistics
returning
Which component of supply chain management includes choosing suppliers to provide what’s needed for making your product or service?
planning
sourcing
manufacturing
delivery & logistics
returning
Which component of supply chain management includes taking back defective or unwanted products from customers?
planning
sourcing
manufacturing
delivery & logistics
returning
Overhead expenses are ongoing costs related to operating business not related to making the product of service. Which of the following would be considered overhead expenses? CHOOSE ALL THAT APPLY
raw materials
rent & utilities
marketing costs
wages paid to manufacturing employees
Which component of supply chain management includes making the products and testing the quality of the products?
planning
sourcing
manufacturing
delivery & logistics
returning
Which pricing strategy involves selling the same product to different groups at different prices?
cost plus/markup
value-based
demand/dynamic
competition based
Which pricing strategy focuses more on the customer than cost?
cost plus/markup
value-based
demand/dynamic
competition based
Which pricing strategy involves adding a set amount/percentage to the cost of a product?
cost plus/markup
value-based
demand/dynamic
competition based
Which statement about distribution channels is FALSE?
the distribution channel does not affect the price of the product
the distribution channel must fit in with the company's overall mission/plan
the distribution channel should add value for the customer
all statemens are true
Which part of the supply chain uses raw materials from the suppliers to make the product?
wholesaler
retailer
distributor
manufacturer
Which component of supply chain management includes scheduling deliveries and and sending out orders
planning
sourcing
manufacturing
delivery & logistics
returning
Building a brand that includes strategies a business uses to influence how customers see and think about a brand (ex: creating logo, finding celebrities to endorse, etc)
packaging
brand awareness
branding
promotion
Which component of supply chain management includes preparing/sending invoices to customers and receiving payments from customers
planning
sourcing
manufacturing
delivery & logistics
returning
Which pricing strategy do a lot of manufacturers, wholesalers, and retailers use
cost plus/markup
demand/dynamic
competition based
value-based
When using competition based pricing, which type is used to lure (take away) customers from competition
price below competition
price above competition
copy competition price
Which pricing strategy focuses more on the customer than the cost
cost plus/markup
demand/dynamic
competition based
value-based
Pricing a product based on what competitors are selling similar products for
cost plus/markup
demand/dynamic
competition based
value-based
Pricing strategy that relies heavily on getting feedback from different types of customers
cost plus/markup
demand/dynamic
competition based
value-based
Pricing strategy that could mean changing a price multiple times a day, week, or month depending on a customer's habits
cost plus/markup
demand/dynamic
competition based
value-based
