Wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

7.2 Marketing: Branding, Distribution, & Pricing

Total questions: 30

Worksheet time: 11mins

Name
Class
Date
1.

What term is used for how familiar consumers are with a particular brand or specific product/service?

a)

branding

b)

brand awareness

c)

brand familiarity

d)

value-based

2.

Which of the following is TRUE about packaging? CHOOSE ALL THAT APPLY.

a)

(1) Is a customer's first impression

b)

(2) Should represent the product honestly and should be made with versatility

c)

(3) its only function is to protect the product

d)

(4) Can provide important information to customers

e)

(5) Is not related to branding/not important in branding

3.

What should be considered when designing effective packaging?

a)

(1) the material, type, and size of product

b)

(2) how to appeal to your target market

c)

(3) consistency with the overall brand

d)

all of these

e)

(2) and (3) only

4.

What term refers to a path by which all FINISHED goods and services must travel to arrive at the intended customer?

a)

distribution channel

b)

supply chain management

c)

packaging

d)

branding channel

5.

What term refers to the entire system of producing & delivering a product/service from raw materials to final delivery to customer

a)

branding

b)

distribution channel

c)

supply chain

d)

pricing

6.

A distribution channel can include wholesalers, distributors, and what other two components

a)

the Internet

b)

competitors

c)

shareholders

d)

retailers

7.

Which one represents direct distribution

a)

1

b)

2

c)

3

d)

2 and 3

8.

Supply chain management does not affect a company's customers.

a)

true

b)

false

9.

What term is used for the identifying, symbol, mark, logo name, and/or slogan a company uses to distinguish its products from other companies?

a)

supply chain

b)

brand

c)

brand awareness

d)

promotion

10.

An effective supply chain should reduce ____________.

a)

cost for the company

b)

value for the customer

c)

competition

d)

profit for the company

11.

Which component of supply chain management involves planning out resources (such as money and employees) to best meet customer demand?

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

12.

Which component of supply chain management includes supply ordering/receiving, inventory, payments to suppliers?

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

13.

Which component of supply chain management includes choosing suppliers to provide what’s needed for making your product or service?

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

14.

Which component of supply chain management includes taking back defective or unwanted products from customers?

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

15.

Overhead expenses are ongoing costs related to operating business not related to making the product of service. Which of the following would be considered overhead expenses? CHOOSE ALL THAT APPLY

a)

raw materials

b)

rent & utilities

c)

marketing costs

d)

wages paid to manufacturing employees

16.

Which component of supply chain management includes making the products and testing the quality of the products?

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

17.

Which pricing strategy involves selling the same product to different groups at different prices?

a)

cost plus/markup

b)

value-based

c)

demand/dynamic

d)

competition based

18.

Which pricing strategy focuses more on the customer than cost?

a)

cost plus/markup

b)

value-based

c)

demand/dynamic

d)

competition based

19.

Which pricing strategy involves adding a set amount/percentage to the cost of a product?

a)

cost plus/markup

b)

value-based

c)

demand/dynamic

d)

competition based

20.

Which statement about distribution channels is FALSE?

a)

the distribution channel does not affect the price of the product

b)

the distribution channel must fit in with the company's overall mission/plan

c)

the distribution channel should add value for the customer

d)

all statemens are true

21.

Which part of the supply chain uses raw materials from the suppliers to make the product?

a)

wholesaler

b)

retailer

c)

distributor

d)

manufacturer

22.

Which component of supply chain management includes scheduling deliveries and and sending out orders

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

23.

Building a brand that includes strategies a business uses to influence how customers see and think about a brand (ex: creating logo, finding celebrities to endorse, etc)

a)

packaging

b)

brand awareness

c)

branding

d)

promotion

24.

Which component of supply chain management includes preparing/sending invoices to customers and receiving payments from customers

a)

planning

b)

sourcing

c)

manufacturing

d)

delivery & logistics

e)

returning

25.

Which pricing strategy do a lot of manufacturers, wholesalers, and retailers use

a)

cost plus/markup

b)

demand/dynamic

c)

competition based

d)

value-based

26.

When using competition based pricing, which type is used to lure (take away) customers from competition

a)

price below competition

b)

price above competition

c)

copy competition price

27.

Which pricing strategy focuses more on the customer than the cost

a)

cost plus/markup

b)

demand/dynamic

c)

competition based

d)

value-based

28.

Pricing a product based on what competitors are selling similar products for

a)

cost plus/markup

b)

demand/dynamic

c)

competition based

d)

value-based

29.

Pricing strategy that relies heavily on getting feedback from different types of customers

a)

cost plus/markup

b)

demand/dynamic

c)

competition based

d)

value-based

30.

Pricing strategy that could mean changing a price multiple times a day, week, or month depending on a customer's habits

a)

cost plus/markup

b)

demand/dynamic

c)

competition based

d)

value-based