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WorksheetsRetail Management JIM(2020-2022)
Total questions: 15
Worksheet time: 3mins
Suppliers sell through a moderate number of retailers
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of these
Focus on selling service line
Specialty store
Warehouse store
Supercenter
Combination store
A self service food store with grocery, meat, and produce departments and minimum annual sales of 2 million
Supermarket
Convenience Store
Conventional Supermarket
Food based Superstore
A retail firm owned by its customer members
Non-cooperator Customer
Consumer Cooperative
Marketing Cooperative
Producer Cooperative
Forms of Multichannel Retailing are
Internet Channel
Direct Selling
Catalogue Channel
All of these
Combining separately of owned companies
Diversification
Mergers
Downsizing
Cost-Containment
Bundle of profits that are offered to customers through a distribution channel
Value
Sales Promotion
Customer Service
Value Chain
Requires a consumer to pay the bill in full when it is due
Option credit account
Revolving credit account
Open credit account
None of these
Pays attention on selling the products that are tangible in nature
Value Delivery System
Service Retailing
Goods Retailing
Rented Goods Service
According to Philip Kotler, definition of retail is the
marketing mix (4P's) including price, product, promotion and price.
concept of selling goods or service in the outlet mall.
activities involved in selling goods or services to the final consumers for personal, non-business use.
activities involved in creating brand awareness among new potential customers.
Groups of consumers and individuals can be identified in term such demographics as:
Stakeholder
Genders
Competitors
Supplier
Below factors are environment of retailing, EXCEPT:
Demographics
Psychology
Economics
Social
_______________ environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.
Economics
Political
Demographic
Technology
Pure competition occur when a market has all below factor, EXCEPT:
Homogenous products
Many buyers and sellers, having perfect knowledge of the market
Ease of entry for both buyers and sellers
It is frequently situation in retailing
One of the characteristics of oligopolistic competition is
relatively many sellers.
many small firms who follow the lead of a few larger firms.
only one market leader conquer the entire industry.
any action by two or more seller is expected to be noticed and reacted to by the other sellers.
