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WorksheetsBusiness and Marketing Research
Total questions: 15
Worksheet time: 8mins
Why do businesses use market research?
To identify customer needs
To find solution to a marketing problem
To understand the market
All of these
If you are asked to do a research on the CSR activities of a company then which of the following sources you will consider
Wikipedia
Marketing research agencies Report
Company website
Newspaper and magazines
All the above except Option 1
Why is marketing research useful to a business?
Helps to Spot current and upcoming problems in the current market
Helps in forecasting the future customer needs
It provides valuable data for marketing planning
All of the above
This involves the process and methods used to gather information, analyze it, and report findings related to marketing.
Exploratory Research
Marketing Research
Qualitative Research
Quantitative research
A company is considering to make certain changes to a current product design. But it is not sure to implement before the findings of marketing research. What type of research you would recommend ?
Qualitative
Exploratory
Descriptive
Pure
It is a framework or blueprint for conducting a marketing research project.
Survey
Research Design
Data collection
Problem Definition
Which company is the owner of IPL team Delhi Capitals?
GMR Group
Dabur Ltd
United Spirits Ltd
India Cements
A company wants to know about the type of consumers in terms of demographic factors like age,income,occupation, gender who are using its brand in a particular market. What kind of research the company should consider doing?
Exploratory research
Problem research
Descriptive Research
Basic Research
