IT IS ALSO CALLED THE THROWLINE.

THROWLINE: THE GOVERNOR SAYS HE HATES THE BILL.

SOUNDBITE: THE VOTES AREN'T THERE.

THE EXAMPLE HAS A _____ THROWLINE.

THROWLINE: THE GOVERNOR SAYS HE'D LIKE TO SEE COMPANY B GET THE CONTRACT.

SOUNDBITE: I'D LIKE COMPANY B TO GET THE CONTRACT.

THE EXAMPLE HAS A _____ THROWLINE.

FROM THE PREVIOUS EXAMPLE, WHAT SHOULD WE CHANGE?

THROWLINE: THE GOVERNOR DOESN'T THINK THE BILL WILL GET THROUGH.

SOUNDBITE: THE VOTES AREN'T THERE. IT WON'T BE PASSED.

THE EXAMPLE HAS A _____ THROWLINE.

IT IS A PORTION OF AN INTERVIEW OR SNATCH OF AN ACTUALITY SELECTED FOR SCREENING.

A SOUNDBITE IS A VERBAL EQUIVALENT OF A _____ IN A NEWSPAPER.

SOUNDBITES USUALLY LAST BETWEEN _____ SECONDS.

FIELD REPORTING IS ______.

AMONG THE FOUR, WHAT DO WE MOST NEED IN FIELD REPORTING?

LIVE REPORTS ARE ALWAYS FIELD REPORTS.

WHEN WE ARRIVE AT THE SCENE OF THE CRIME, WE SHOULD INTERVIEW THE POLICE CHIEF NO MATTER WHAT HE IS DOING.

TALKING HEAD REFERS TO THE _____.

DEADLINE IS NOT VITAL IN BROADCASTING.

RESEARCHING ABOUT OUR SUBJECT FOR INTERVIEW IS ALWAYS NOT NECESSARY.

WARMING UP IN AN INTERVIEW IS ALWAYS NECESSARY.

WHEN INTERVIEWING, IT IS BEST TO CUT THE INTERVIEWEE WHILE TALKING SO YOU WOULD NOT FORGET WHAT YOU ARE ABOUT TO COMMENT.

IN INTERVIEWING, YOU NEED TO PHRASE YOUR QUESTIONS CAREFULLY.

IN INTERVIEWING, AS MUCH AS POSSIBLE, YOU NEED TO PREVENT ONE- AND TWO-WORD RESPONSES.

AS A REPORTER, YOU NEED TO LEAD YOUR INTERVIEWEES TO A CERTAIN INFORMATION NOT JUST GUIDE THEM.

IN INTERVIEWING, YOU SHOULD ALWAYS DIRECTLY ASK TOUGH QUESTIONS.

UNLESS THE INTERVIEW IS GOING TO BE BRIEF, AVOID ASKING TOUGH QUESTIONS AT THE START.

AFTER THE INTERVIEW, YOU SHOULD ALWAYS CHECK THE FACTS.