WorksheetsMarketing
Total questions: 15
Worksheet time: 8mins
Marketing involves a variety of efforts by
hospitality and tourism businesses
hospitality tours
students and teachers
executives
The key to effective marketing is:
find the right tool, method or feature that makes you happy
find the right tool, method or feature that will influence guest decisions
find the right tool, method or feature that will influence your happiness
find the right tool, method or feature tthat will influence your pocket
Marketing encompasses every piece of information the business produces about itself for the purpose of gaining more guest business
True
False
Many people confuse marketing with advertising, or vice versa.
TRUE
FALSE
Marketing is a beginning to end process, nothing esle!
TRUE
FALSE
Marketing involves:
development, branding, designing products, research, planning media campaigns and promotions and building the business
branding, research, planning, and promotions
promotions and planning
branding and selling
Typically advertising focuses on a single product or service promoting the reasons the guests should choose a product.
TRUE
FALSE
A marketing activity includes market research
TRUE
FALSE
A marketing activity includes public relations
TRUE
FALSE
A marketing activity includes effectiveness of advertising campaigns and promotions
TRUE
FALSE
A marketing activity includes market diversity
TRUE
FALSE
Advertising is done through
E,-mails, brochures, flyers, web advertisements
Radio and television commercials, calls to potential clients
Newspaper and magazines advertisements
All of the above
How marketing is handled depend upon whether the business is
privately owned, operated by investment company
part of a brand operation
operated by management
All of the above
Advertising is a part of a business marketing process
TRUE
FALSE
The key to effective marketing is:
finding the right team
finding the right tool
finding the right formula
the right tool to use
