2. Customer Relationship Management can take on many forms –

salesperson assistance, product delivery, technical advice, help

desks, or other means.

3. Companies can best manage customer service quality by

establishing service objectives with specific and measurable

targets.

4. Organizations must constantly bear in mind that it is better to

exceed customer service expectations than to simply fulfill or

underachieve them.

5. In order to ensure the consistency of customer service quality,

organizations conduct rigid customer service training and assess

seldomly how well services are delivered.

6. The process of relationship marketing ends after the customer

buys the product.

7. Amidst the different channels of promotion, the word of mouth is

still one of the best means of promotion.

8. Getting complaints of the customers is a form of feedback.

9. One of the great values of clients in marketing is being the

advocate of the product or service themselves.

10. The concept of relationship marketing is not vital in getting consumers loyalty and establishing and maintaining a long-lasting relationship