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Promotion Quiz

Total questions: 26

Worksheet time: 26mins

Name
Class
Date
1.

To make your customers aware that your product exists is...

a)

Tricking

b)

Selling

c)

Promoting

d)

Telling

2.
The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 
a)
Sales promotion
b)
Entrepreneurship
c)
Customer service
d)
Customer relations
3.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

4.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

5.

Which of these is NOT part of the promotional mix?

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Customer Profiles

6.

Door-to-door sales is an example of...

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

7.

Samsung placing a picture of their newest tech product in a magazine is an example of...

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

8.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
9.

You received a travel size shampoo when you purchased a large size from Target. Which aspect of the promotional mix is this?

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Direct Marketing

10.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing
11.
The purpose and goal of selling is to help customers make ________ buying decisions.
a)
unhappy
b)
happy
c)
satisfying
d)
big
12.
Feature - Benefit Selling is:
a)
matching the features of each product to a customer's needs and wants.
b)
helping a customer pick out a product at work.
c)
not real
d)
is a closing technique
13.
A car's color, price, stereo system, airbags, tires, etc, are considered ___________ features. 
a)
extended
b)
tangible
c)
satisfying 
d)
none of the above
14.

A car's warranty, service policy, and financing would be considered __________ features?

a)

intangible

b)

tangible

c)

satisfying

d)

none of the above

15.

You just purchased a new iPhone and the sales person shows you a great case for your new phone. What selling step is the sales person using?

a)

suggestion selling

b)

closing the sale

c)

presenting the product

d)

none of the above

16.
The two types of motives for buying are rational and emotional. 
a)
True
b)
False
17.
Purchasing a product for its durability is an example of a _____________ motive for purchasing.  
a)
Rational motive
b)
Emotional motive
c)
none of the above
18.

What persuasive ad techniques is being used in this ad?

a)

social appeal

b)

endorsement appeal

c)

natural appeal

d)

humor

19.

What persuasive ad technique is being used?

a)

romantic appeal

b)

testimonial appeal

c)

adventure appeal

d)

contrasting appeal

20.

What persuasive ad technique is being used?

a)

testimonial appeal

b)

youth appeal

c)

contrasting appeal

d)

popularity appeal

21.

Which persuasive ad technique is being used?

a)

beauty appeal

b)

romantic appeal

c)

adventure appeal

d)

contrasting appeal

22.

Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product. Which type of appeal are they using?

a)

Fear

b)

Heartstrings

c)

Patriotism

d)

Repetition

23.

Uses strong feelings rather than facts and evidence to persuade.

a)

Emotional appeal

b)

Logical appeal

c)

Fear

d)

Biased

24.
Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
a)
Advertising
b)
Personal Selling
c)
Sales Promotion
d)
Direct Marketing
25.

Publix has coupons that are sent to a specific group of customers with a Chester address. What aspect of the promotional mix is this?

a)

Advertising

b)

Public Relations

c)

Direct Marketing

d)

Sales Promotion

26.
Nike sends you an email about an upcoming sale. 
a)
Sales Promo
b)
Direct Mail
c)
Personal Selling
d)
Advertising

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