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MARKETING QUIZ BEE

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

It is a consideration or impulses which persuade the buyer to patronage specific shops.

a)

PATRONAGE

b)

CUSTOMER VALUE

c)

CORPORATE CULTURE

d)

SOCIAL CLASS

2.

It can be defined as rules and principles that states and nations consider binding upon themselves.

a)

GLOBAL LAW

b)

INTERNATIONAL LAW

c)

COUNTER TRADE

d)

BUY BACK AGREEMENT

3.

The combination of a core product with a bundle of value-adding supplementary elements.

a)

CORE PRODUCT

b)

FORMAL PRODUCT

c)

AUGMENTED PRODUCT

d)

SERVICE BLUEPRINT

4.

It is most often limited to after-sales service. it involves providing a sensible warranty, ensuring the availability of parts and service, and maintaining communications with customer in case of inquiring, complaint or claim.

a)

MARKET SHARE

b)

SALES

c)

PROBLEM ANALYSIS

d)

CUSTOMER SERVICE

5.

A prediction of the cost associated with a particular company project.

a)

PROJECT BUDGET

b)

FINANCE BUDGET

c)

MISSION BUDGET

d)

BUDGETARY FUND

6.

It relates to the improving productivity of industrial work process such as mechanization, rationalization etc.

a)

TECHNICAL EFFICIENCY

b)

OPERATIONAL EFFICIENCY

c)

PROGRAMMED DECISIONS

d)

LINEAR PROGRAMMING

7.

A measure of independence from outside influences.

a)

MORAL DEVELOPMENT

b)

COMMON MINDSET

c)

CORPORATE GOVERNANCE

d)

CORPORATE SOCIAL RESPONSIBILITY

8.

It is used to describe all person, both related and unrelated, who occupy a housing unit.

a)

FIRM

b)

HOUSEHOLD

c)

COMMUNITY

d)

ORGANIZATION

9.

It can be classified as production sector and service sector.

a)

INDUSTRIAL SECTOR

b)

SECTOR OF TRADE

c)

WORLD TRADE ORGANIZATION

d)

BUY BACK AGREEMENT

10.

A detailed record of all customer complaints received by a service provider.

a)

SERVICE FAILURE

b)

COMPLAINT LOG

c)

INTERNAL SERVICE

d)

SERVICE BLUEPRINT