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Worksheets9. Strategic Methods
Total questions: 10
Worksheet time: 8mins
In which of the following circumstances might a business be experiencing economies of scale?
Output falling & unit costs falling
Output falling & unit costs rising
Output rising & unit costs falling
Output rising & unit costs rising
The following are all potential risks of a strategy of internationalisation, except which one?
Exposure to political instability
Reaching a wider customer base
Loss of intellectual property
Misunderstanding different cultures
According to the Bartlett & Ghoshal model, what international strategy is appropriate where there is high pressure for global integration and high pressure for local responsiveness?
Global strategy
Multi-domestic strategy
Transnational strategy
International strategy
What type of intellectual property protection would be most suitable for a business that wants to product its trading name and logo?
Copyright
Patent
Domain name registration
Trademark
The business philosophy of continuous improvement in working practices and efficiency is known as:
Just-in-time
Kaizen
Quality assurance
Quality control
The takeover by a supermarket chain of a key supplier is an example of:
Conglomerate integration
Horizontal integration
Forwards vertical integration
Backwards vertical integration
The first three phases in Greiner's Model of Growth are:
Creativity, Direction, Delegation
Direction, Delegation, Coordination
Coordination, Collaboration, Alliances
Creativity, Coordination, Alliances
A manufacturer decides to change the location of production from overseas back to its home country in order to improve quality and shorten lead times. This decision is known as:
Offshoring
Outsourcing
Reshoring
Backwards vertical integration
The process of turning “big data” into useful information for a business is known as:
Customer transaction analysis
Investment appraisal
Enterprise resource planning
Data mining
According to the concept of the experience curve, the businesses that are most likely to lower unit costs are:
Manufacturing businesses
Service sector businesses
Market leaders
New market entrants
