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WorksheetsGeneration DMA Week 2 Review
Total questions: 21
Worksheet time: 12mins
What are the components of a company analysis?
Strengths
Weaknesses
Opportunities
Finances
What is USP?
The mail service
Unique Selling Point
Understandable Sales Point
Unified Selling Point
What is SWOT analysis?
strengths, weaknesses, operations, threats
selections, weaknesses, opportunities, threats
selections, weaknesses, operations, threats
strengths, weaknesses, opportunities, threats
Which would be an example of two company's that are competitors?
right Twix vs left Twix
Nike vs Adidas
iPhone 12 vs iPad
Amazon fire stick vs Amazon Alexa
Which of these would be considered a strength of the company Starbucks?
high price points
wide variety menu
long operating hours
high sugar drinks
Which of these would be weaknesses of Nike's company?
high price points
good quality
limited stock
inclusivity
What are the 3 different shopping journeys?
Customer in a physical shop.
Online customer.
Window shopping.
Showrooming.
What is the correct order of the stages that take place during an online shopping experience?
care, see, think, do
see, think, care, do
think, see, care, do
see, think, do, care
What is an Empathy Map?
A tool that is helpful in crafting strong, thorough customer personas which will help you answer all the essential questions about your customers.
fictional entities which represent different customer types or segments you want to market to.
This process of understanding our customers
A map of how to show people empathy.
What are the main characteristics of an empathy map?
Think and Feel
See
Say and Do
Hear
What is the simplest definition of digitalization?
The conversion of media and objects into digital forms.
Teaching your grandma how to use computers.
The conversation of social media.
Watching your dog play video games.
What are five specific areas of impact we want to be aware of? Select all that apply.
The pace of change
Direct relationships between sellers and customers
Smartphone use
Social media
Big data
How can Big Data help companies? Select all that apply.
Save cost
Save time
Keep track of data
Know customers better
What is the definition of Marketing?
Marketing is the art and science of exploring, creating, and delivering value to meet market needs for a profit.
When you go to the meat market.
Posting flyers around town.
Running a presidential campaign.
What are the two types of creativity?
Adaptive
Colorful
Innovative
Insightful
What is adaptive creativity? (simply put)
thinking outside the box.
thinking inside the box.
thinking on the side of the box.
thinking on top of the box.
What is innovative creativity? (simply put)
thinking inside the box
allowing others to create ideas for you
thinking outside the box
creating bare minimum ideas
What types of creativity can be used to problem solve?
divergent
observant
detergent
convergent
What is the definition of a perception map?
helps a company to find out how a competing product compares to their own.
is an important part of any company’s analysis because a thorough analysis of strengths, weaknesses, opportunities and threats helps a company ensure that its business decisions are well informed.
shows how you perceive people.
visual illustration of how customers perceive a company, brand, product or service.
What is the definition of competitor analysis?
helps a business discover its financial flaws.
helps a company to find out how a competing product compares to their own.
when the Patriots play the 49ers.
Nike vs Adidas
In marketing, "product" refers to...
the item/service actually being sold.
the amount of moisturizer you use.
the answer to a multiplication equation.
a thing or person that is the result of an action or process.
