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Online Advertising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

A form of marketing communication that uses the internet for the purpose of advertising, aiming to increase website traffic and encourage product trial, purchase, and repeat purchase activity is called:

a)

Search marketing

b)

Email marketing

c)

Internet advertising

d)

Social wed marketing

2.

What is the best way to promote a business with social media?

a)

Choose the right platforms.

b)

Encourage engagement

c)

Provide values and don't over-promote

d)

All of the above

3.

Which one is the best way to promote a business online?

a)

It offers a lot of helpful and free information.

b)

To collect as much information as possible.

c)

To advertise your company's product.

d)

All of the above.

4.

...................... is an example of business to business services.

a)

Youtube brand channel

b)

Google

c)

Yahoo

d)

None of the above

5.

Digital marketing is any form of marketing products or services that involves ......................... .

a)

Electronic devices

b)

Pen

c)

Money

d)

Book

6.

Online advertising is a form of _______________

a)

Advertising

b)

Designing

c)

Promotion

d)

Marketing

7.

How many core pillars of social advertising?

a)

2

b)

3

c)

4

d)

5

8.

Which one does not belong to online advertising?

a)

Facebook

b)

Youtube

c)

Shopee, Lazada, Tiki

d)

Newspaper

9.

Which one is the benefits of advertising on social media?

a)

Improving brand recognition

b)

Improving brand loyalty

c)

Reducing marketing cost

d)

All of above

10.

Youtube advertisement appear under the Google Adsense banner provides advertisers with __________ option.

a)

Skippable in-stream ads, bumper ads and video discovery ads.

b)

Skippable in-stream ads, bumper ads and poster.

c)

Livestream, bumper ads and video discovery ads.

d)

Livestream, bumper ads, video discovery ads and poster.