WorksheetsSEM I Unit 2 Review
Total questions: 33
Worksheet time: 17mins
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
Before it implements organizational changes
In a proactive and systematic manner
Only when there appears to be a problem
If ticket sales show short-term improvement
Sporting goods businesses often gather marketing information to accomplish which action?
Identify trends
Adjust credit ratings
Gain the respect of competitors
Obtain licensing contracts
What kind of goals should sport, or event marketers set if they have the appropriate data?
General
Realistic
Open-ended
Broad
What is one way that sports or event marketers use marketing information?
To develop new products
To change economic trends
To prepare sales invoices
To determine credit scores
Something that actually-exists; reality; truth
Marketing Information
Facts
Estimates
Predictions
An approximate judgment or careful calculation about the impact of a product
Facts
Marketing Information
Estimates
Predictions
A forecast of something to happen
Estimates
Facts
Marketing Information
Predictions
Data collected from internal or external sources to help make marketing decisions
Marketing Information
Facts
Estimates
Predictions
Information/records within an organization.
External Data
Secondary Data
External Data
Internal Data
Information/records outside an organization.
External Data
Internal Data
Primary Data
Secondary Data
Original DATA or FACTS collected for a purpose
Secondary Data
Primary Data
Internal Data
External Data
Information and conclusions gathered from reviewing primary data
Primary Data
Internal Data
Secondary Data
External Data
Which is a secondary source of information for a sport or an event?
Personal interviews
Accounting records
Computerized surveys
Demographic reports
Which is an example of a secondary source of data that a sport, or an event marketer can obtain internally?
Government website
Magazine article
Sales report
Trade journal
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
Government sources
Primary databases
Personal questionnaires
Telephone surveys
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
Internet service providers
Clickstream data
Direct delivery programs
Text files
Data collected by the researcher first hand specifically for the purpose of the study
Primary
Secondary
Qualitative
Quantitative
Data collected by someone other than the user
Primary
Secondary
Qualitative
Quantitative
Data can be observed but not measured
Primary
Secondary
Qualitative
Quantitative
Data which can be measured.
Primary
Secondary
Qualitative
Quantitative
Data that can be found by looking within the company/organization
External
Internal
Estimate
Projection
Data the originates outside the organization for which the research is being done
External
Internal
Primary
Facts
What information is usually contained in a database about competitors?
Budget structure
Advertising media
Creative strategy
Production Techniques
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
To prioritize investment goals
To analyze product performance
To review employment trends
To compile regulatory data
What type of competitor information is important for sports or event organizations to maintain in a database?
Consumption
Market size
Demographics
Price lists
Which might a sport, or an event organization search to obtain marketing information?
Foundations
Media
Newsletters
The Internet
Which internal records might a business use to analyze information regarding customer satisfaction levels?
Comment cards
Credit reports
Debit receipts
Expense reports
What type of marketing information might a business obtain by monitoring sales invoices?
Service tactics
Profit margin
Sales territory
Customer profiles
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
It can be time consuming.
It can be incomplete.
It can be costly.
It can be out of date.
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
National news outlet
Youth magazine
Sporting goods association
Government census
What internal records do many businesses monitor in order to obtain useful marketing information?
Sales reports
Industry projections
Print advertisements
Trade journals
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
Collecting promotional literature
Reading industry publications
Viewing the websites of competitors
Surveying the club members
Primary research includes collecting data for which situation?
The current research project
Marketers across the industry to use
Understanding the economic cycles
Informational purposes only
