WorksheetsMarketing Principles Final, 1st half
Total questions: 39
Worksheet time: 20mins
Time utility involves having a product available at a certain time of year or day.
True
False
Businesses can use database technology to provide products to a specified target market
True
False
GATT was an international agreement to open trade markets and promote global free trade
True
False
Businesses stress the quality of products, services, and financing when engaging in nonprice competition
True
False
When the supply of a product exceeds the demand for it, businesses usually lower the product's price
True
False
Businesses in the private sector produce the same product or group of products
True
False
Listening is an active physical process
True
False
Companies can help prevent conflict by creating a healthy atmosphere in which everyone is accepted despite differences in beliefs, values, and backgrounds.
True
False
Honest behavior includes telling the truth, maintaining confidentiality, and not spreading rumors.
True
False
Employees who are properly oriented when they begin a job feel valued and welcome.
True
False
The goal of vertical organizations is to have satisfied customers and investors.
True
False
As a salesperson making an approach, it is easier to engage a customer when you are in a retail sales situation than when you are in an organizational sales situation
True
False
When a customer objects to purchasing an item, it is best to be brief and ask, "why do you object?"
True
False
It is important for a salesperson to use words that use generalized descriptions in making a product presentation so that the customer will not be swayed by the salesperson's biases
True
False
The time for suggestion selling is immediately before a sale is closed
True
False
Some companies build good will by advocating for community issues
True
False
The marketing mix consists of a company's product, price, promotion, and place.
True
False
Some supermarkets offer regular customers store checks tied to the number of groceries they purchase per quarter. This offer is an example of loyalty marketing programs.
True
False
Businesses spend more money promoting to consumers than to other businesses.
True
False
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodation. This is an example of what marketing core function?
product planning
information utility
marketing information management
marketing mix
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
Which economy would best describe the U.S. economy?
mixed economy
traditional economy
market economy
command economy
In economic terms, land, labor, and capital refers to
infrastructure
scarcity
factors of production
free enterprise system
What occurs when the potential for earning increases?
competition increases
risk increases
taxes decrease
the marketing expenditure decreases
When you invent something, you would need to place a ____________ on that item so that you alone own the rights to that item or idea.
trademark
patent
copyright
competition
Employment laws forbid discrimination due to gender, age, religion, or national origin. This expectation falls under what category?
equity
negotiation
self-control
flexibility
Obstacles that interfere with the understanding of a message are called
barriers
channels
distraction
emotional barriers
The _____________ is an international trade agreement between the United States, Canada and Mexico.
North American Free Trade Agreement (NAFTA)
World Trade Organization (WTO)
European Union (EU)
balance of trade
What protects customers from fraudulent or unethical selling practices?
established trust
online disclosures
sales regulations
local watchdogs
How might a customer feel if you asked several questions in a row?
empathetic
misunderstood
uncertain
cross-examined
During which step of the sale should you learn what the retail customer is looking for in a good or service?
approaching the customer
determining needs
presenting the product
overcoming objections
During a presentation, what is the maximum number of items a salesperson should show a customer at one time?
one
two
three
four
A salesperson says to a customer, "I've had many customers express the same concern you just stated." What step of the basic strategy for handling objections does this comment represent?
answering
listening
restating
acknowledging
When a customer is having difficulty making a buying decision, what should the salesperson do?
explain the characteristics of each product being considered
stop talking about the product
stop showing additional merchandise
encourage the customer to be impulsive
What type of sales close would a customer view as a pressure tactic?
standing-room-only close
trial close
which close
direct close
What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?
premiums
licensing
product samples
incentives
The business often has the least control over which type of promotion?
publicity
advertising
personal selling
sales promotion
Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. How would you describe the setting for such displays?
abstract
semirealistic
institutional
realistic
