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Marketing Principles Final, 1st half

Total questions: 39

Worksheet time: 20mins

Name
Class
Date
1.

Time utility involves having a product available at a certain time of year or day.

a)

True

b)

False

2.

Businesses can use database technology to provide products to a specified target market

a)

True

b)

False

3.

GATT was an international agreement to open trade markets and promote global free trade

a)

True

b)

False

4.

Businesses stress the quality of products, services, and financing when engaging in nonprice competition

a)

True

b)

False

5.

When the supply of a product exceeds the demand for it, businesses usually lower the product's price

a)

True

b)

False

6.

Businesses in the private sector produce the same product or group of products

a)

True

b)

False

7.

Listening is an active physical process

a)

True

b)

False

8.

Companies can help prevent conflict by creating a healthy atmosphere in which everyone is accepted despite differences in beliefs, values, and backgrounds.

a)

True

b)

False

9.

Honest behavior includes telling the truth, maintaining confidentiality, and not spreading rumors.

a)

True

b)

False

10.

Employees who are properly oriented when they begin a job feel valued and welcome.

a)

True

b)

False

11.

The goal of vertical organizations is to have satisfied customers and investors.

a)

True

b)

False

12.

As a salesperson making an approach, it is easier to engage a customer when you are in a retail sales situation than when you are in an organizational sales situation

a)

True

b)

False

13.

When a customer objects to purchasing an item, it is best to be brief and ask, "why do you object?"

a)

True

b)

False

14.

It is important for a salesperson to use words that use generalized descriptions in making a product presentation so that the customer will not be swayed by the salesperson's biases

a)

True

b)

False

15.

The time for suggestion selling is immediately before a sale is closed

a)

True

b)

False

16.

Some companies build good will by advocating for community issues

a)

True

b)

False

17.

The marketing mix consists of a company's product, price, promotion, and place.

a)

True

b)

False

18.

Some supermarkets offer regular customers store checks tied to the number of groceries they purchase per quarter. This offer is an example of loyalty marketing programs.

a)

True

b)

False

19.

Businesses spend more money promoting to consumers than to other businesses.

a)

True

b)

False

20.

Which of the following utilities involves making products?

a)

information utility

b)

form utility

c)

place utility

d)

possession utility

21.

When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodation. This is an example of what marketing core function?

a)

product planning

b)

information utility

c)

marketing information management

d)

marketing mix

22.

What does a miniature golf business provide to its customers?

a)

a promotion

b)

a good

c)

an exchange

d)

a service

23.

Which economy would best describe the U.S. economy?

a)

mixed economy

b)

traditional economy

c)

market economy

d)

command economy

24.

In economic terms, land, labor, and capital refers to

a)

infrastructure

b)

scarcity

c)

factors of production

d)

free enterprise system

25.

What occurs when the potential for earning increases?

a)

competition increases

b)

risk increases

c)

taxes decrease

d)

the marketing expenditure decreases

26.

When you invent something, you would need to place a ____________ on that item so that you alone own the rights to that item or idea.

a)

trademark

b)

patent

c)

copyright

d)

competition

27.

Employment laws forbid discrimination due to gender, age, religion, or national origin. This expectation falls under what category?

a)

equity

b)

negotiation

c)

self-control

d)

flexibility

28.

Obstacles that interfere with the understanding of a message are called

a)

barriers

b)

channels

c)

distraction

d)

emotional barriers

29.

The _____________ is an international trade agreement between the United States, Canada and Mexico.

a)

North American Free Trade Agreement (NAFTA)

b)

World Trade Organization (WTO)

c)

European Union (EU)

d)

balance of trade

30.

What protects customers from fraudulent or unethical selling practices?

a)

established trust

b)

online disclosures

c)

sales regulations

d)

local watchdogs

31.

How might a customer feel if you asked several questions in a row?

a)

empathetic

b)

misunderstood

c)

uncertain

d)

cross-examined

32.

During which step of the sale should you learn what the retail customer is looking for in a good or service?

a)

approaching the customer

b)

determining needs

c)

presenting the product

d)

overcoming objections

33.

During a presentation, what is the maximum number of items a salesperson should show a customer at one time?

a)

one

b)

two

c)

three

d)

four

34.

A salesperson says to a customer, "I've had many customers express the same concern you just stated." What step of the basic strategy for handling objections does this comment represent?

a)

answering

b)

listening

c)

restating

d)

acknowledging

35.

When a customer is having difficulty making a buying decision, what should the salesperson do?

a)

explain the characteristics of each product being considered

b)

stop talking about the product

c)

stop showing additional merchandise

d)

encourage the customer to be impulsive

36.

What type of sales close would a customer view as a pressure tactic?

a)

standing-room-only close

b)

trial close

c)

which close

d)

direct close

37.

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

a)

premiums

b)

licensing

c)

product samples

d)

incentives

38.

The business often has the least control over which type of promotion?

a)

publicity

b)

advertising

c)

personal selling

d)

sales promotion

39.

Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. How would you describe the setting for such displays?

a)

abstract

b)

semirealistic

c)

institutional

d)

realistic