Free Printable Marketing Principles Final, 2nd Half

1.

At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies' (a) utility

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

2.

(a) are stand alone structures that serve as consumer sales promotion devices.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

3.

A combination of geographic, demographic, and psychographic data about a group of people can be used to create a customer (a)

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

4.

A tax on imports is a (a)

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

5.

All imports that enter the United States are monitored y the customs division of the (a)

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

6.

On a business cycle, the term (a) signifies a renewed economic growth following a recession or depression

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

7.

When you get instructions from your teacher on how to do an assignment, you might nod your head to provide (a)

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

8.

The (a) is an assessment that lists and analyzes the company's strengths, weaknesses, opportunities and threats.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

9.

The team that works in the marketing department receives cross-training for several skills, which also gives the team (a) to adapt to new challenges

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

10.

The (a) is a group that is identified for a specific marketing program.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

11.

Some companies are organized around teams who set their own goals and make their own decisions. One characteristic of this type of organization is organization by (a) .

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

12.

As part of training, some salespeople (a) more experienced salespeople before actually selling.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

13.

There are three methods to use for the approach: (a) , greeting, or merchandise.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

14.

To educate the customer, a good salesperson should have (a) knowledge.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

15.

(a) is an important interpersonal skill demonstrated by giving customers undivided attention when selling.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

16.

Tanya uses the (a) when assuring customers that her store's vintage merchandise is one of a kind.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

17.

An effective way of holding the customer's attention in a product presentation is to (a) the customer in the presentation.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

18.

A technique that addresses objections by showing the customer how to operate a product is called the (a) method.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

19.

Jennifer works for New Wave Technology. She ensures that members of the press attend New Wave's annual scholarship dinner, and that the company's name is mentioned in any news articles about the scholarship winners. She works in the area of promotion called (a)

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

20.

Leni placed two pots of daffodils on each side of the table. In the middle of the table, she positioned a tall vase of sunflowers. Then she scattered rose petals over the remaining table space. The type of balance achieved in her display is called (a) balance.

Word bank: point of purchase, tariff, recovery, feedback, SWOT analysis, flexibility, shadow, product, superior point, demonstration, formal, time, profile, U.S. Treasury, target market, process, service, listening, involve, publicity

21.

An active process with attention focused on the speaker is called

a)

nodding

b)

initiative

c)

listening

d)

ethics

22.

___________ is being able to defend one's beliefs, rights, and ideas.

a)

assertive

b)

self-esteem

c)

empathy

d)

consensus

23.

The understanding of a person's situation or frame of mind is

a)

initiative

b)

empathy

c)

ethics

d)

stress relief

24.

Basic values and moral principles that guide behavior is called

a)

teamwork

b)

ethics

c)

empathy

d)

initiative

25.

Working with parties to find a resolution to a conflict is called

a)

teamwork

b)

listening

c)

consensus

d)

negotiation

26.

An effort made by a group working toward the common good is called

a)

consensus

b)

teamwork

c)

ethics

d)

assertive

27.

A decision reached by a group after discussion

a)

teamwork

b)

negotiation

c)

consensus

d)

stress relief

28.

Taking action and doing a task without being asked is

a)

initiative

b)

teamwork

c)

assertive

d)

self-esteem

29.

Regular exercise, balanced diet, and enough sleep is part of

a)

initiative

b)

self-esteem

c)

teamwork

d)

stress relief

30.

A person's perception os his or her worth or value as a person is called

a)

empathy

b)

self esteem

c)

initiative

d)

assertive

31.

A face-to-face meeting with a customer is a(n)

a)

selling point

b)

approach

c)

observe

d)

cold canvassing

32.

A logical reason for making a purchase is called a(n)

a)

service approach

b)

nonverbal communication

c)

selling point

d)

rational motive

33.

Matching a product with a customer's needs and wants is called

a)

selling point

b)

feature-benefit selling

c)

open-ended questioning

d)

service approach

34.

A product feature that benefits the customer is a(n)

a)

rational motive

b)

service approach

c)

selling point

d)

nonverbal communication

35.

A way to determine needs is to

a)

observe

b)

cold canvas

c)

service approach

d)

approach

36.

Encouraging customers to talk is

a)

nonverbal communication

b)

open-ended questioning

c)

observe

d)

approach

37.

Locating potential customers without checking leads is called

a)

rational motive

b)

approach

c)

cold-canvassing

d)

engaging the customer

38.

An initial approach involving business etiquette

a)

selling point

b)

approach

c)

rational motive

d)

engaging the customer

39.

Facial expressions, hand motions, and eye movements are

a)

cold canvassing

b)

nonverbal communication

c)

service approach

d)

observe

40.

Inquiring about a customer needing assistance is

a)

service approach

b)

approach

c)

observe

d)

feature-benefit selling

Marketing Principles Final, 2nd Half

Total questions: 40

Worksheet time: 1hrs 20mins

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