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WorksheetsMKT 101
Total questions: 17
Worksheet time: 17mins
What is a text field that contains a value that uniquely identifies a subscriber in Marketing Cloud?
Subscriber Id
Subscriber Key
Primary Key
Contact Key
Where can you set up a send relationship?
In a data extension
In All Subscribers list
In a sendable data extension
In a Sender Profile
What is the available import type without a Primary Key?
Add
Overwrite
Add and Update
Update Only
When can you use the Map by Header Row function during an import?
When Source File does not contain a header row
When Source File contains a number of columns equal to the number of fields in the data extension
When Source File contains a header row and naming conventions match exactly
In Content Builder...
(choose 2 correct answers)
cannot create a Layout Content Block
can create a templates by pasting HTML or from existing Template
cannot organize content in folders
can upload files
An Themed template is a:
Pre-formatted and styled template
Pre-determined layout populated with a specific content
Pre-determined layout populated with empty content blockks
Saved Template
What is a correct sentence about AMP Script?
(choose 2 answers)
Is a personalization string
Is a dynamic content block
Can be used to format values
Can be used to include information from data extensions in your message
What is Sender Profile?
Identifies the CAN SPAM Classification of the send
Defines the From Name and the From Address of a send
Sender Profile defines what IP Address will be used for sending
Defines the Send Priority
Which of the following is an incorrect statement about Queries?
Query Activity use SQL Language
Query Activity can be used with Data Views
Query Activity provides a validation tool to check the syntax of your SQL
Query Activity creates automatically a data extension of results
Which of the following is a correct statement about Global Unsubscribe?
Is an event that occurs when a subscriber chooses to unsubscribe from every email sent from Marketing Cloud
Global Unsubscribe can be avoided by using Publication List
The Global Unsubscribe List contains a list of contactable subscribers
How does a subscriber go from bounced to held (undeliverablle)?
When any bounce event occurs
When the Marketing Cloud received a hard bounce return code from a trusted domain
When the subscriber status is unsubscribed
Which is the data activity able to unzip and decrypt files?
Data Extract Activity
Import Activity
File Transfer Activity
Filter Activity
An Import Activity can:
Turn an XML file into a .csv file
Import data from your computer
Import data from FTP site
What is the functionality of Journey Builder that allows you to measure the effectiveness of a Journey?
Exit Criteria
Goal
Journey Version
Validate
In Journey Builder you can't:
Automate an SMS send
Automate an import activity
Automate a Email send
What is a collection of permissions in Marketing Cloud?
Permission
Business Unit
Enterprise
Role
Hard Bounce
is an email that couldn't be delivered because of temporary reasons.
is an email that couldn't be delivered because full inbox
is an email that couldn't be delivered for permanent reasons.
