a rhetorical device that relies on an appeal to moral character or credibility

the art or skill of speaking or writing formally and effectively, especially as a way to persuade or influence people

a rhetorical device that relies on an appeal to emotions

a statement that is seemingly contradictory or opposed to common sense and yet is perhaps true.

the expression of truths or generalizations about human existence by means of symbolic fictional figures and their actions.

a form of literature in which vices, follies, abuses and shortcomings are held up to ridicule

What does “Multimodal” mean?

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Still and moving images

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Layout and organization of objects in/on a space

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Spoken or written language (use of words)

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Movement of body and face

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Sounds, music, sound effects

the author's, speakers, or narrator's attitude toward a subject, evident through diction and other stylistic elements.

emotional atmosphere of a piece of writing, created through dictions, figurative language, and other choices.

word choice, or the type of language the author uses

word order, or the way in which the elements of language (words, phrases, clauses, etc...) are arranged to create well formed sentences.

The author’s use of the words “courageous” and “challenge” conveys a tone best described as