It is also called as place branding attempts to exert a pull

customers to particular areas.

It is a recognition and marketing of a social issues, cause or

idea to the target markets.

The money earned by the organization is allocated for pursuing the organization’s objectives.

It focuses on the internal potentials of the company and

not based on the desires and needs of the market

According to Forbes it is a strategy designed to foster customer loyalty, interaction and long-term engagement

Relationship marketing provide each customer with a smooth, timely and enjoyable business transaction.

Successful businesses just only communicate with prospects and customers for sales.

To build a relationship to your customers communicate to them frequently.

Communicating to your client is a one-way process, you only have to tell them the benefits and usefulness of your product.

Customers often make choices between parity products and services based on the perceived "customer experience”.

Relationship marketing strategy creates strong customer bonds that lead to ongoing business with this customer, as well as free word of mouth promotion and lead generation.

The best way to achieve an on-going relationship with clients is to understand customer experience management.

One of the example of relationship marketing is launching a loyalty program that rewards customers for their continued patronage.

Relationship marketing focuses on increasing the number of individual sales rather than customer’s service relation.

It is the perception of what a product or service is worth to a Customer versus the possible alternatives.

What is "value for money”?

It is created just as much by a focus on processes and systems as much as it is by mind-set and culture.

The following are the benefit of customer value, EXCEPT.

Smiling at and being attentive to a Customer make feel the client welcome and well-appreciated.

Giving the companies customers service hotlines to make it easier for them contact the business enterprise.

Ignoring customers call and queries can enhance the value of the firm.

Consists of the five types of markets in which the organization can sell: the consumers, producers, reseller, government and international markets.

Identify the external and internal factors of marketing management level.

Consists of the competitors facing the organization.

Technological

The employee of the firm

Age and gender of target customers

What is the first step in the marketing research process?

Which of the following is an example of a primary data source:

Which of the following isn’t collecting qualitative data?

Maddle is creating a survey to determine student’s favourite place to shop. This type of research is:

Which of the following is not the reason businesses use marketing research?

All the findings and the research are shown to the ______________ level viz.

Collecting information is one of the most __________

methods of marketing research.