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Fashion Final

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

People wear clothes to satisfy physical needs, psychological needs and social needs.

a)

True

b)

False

2.

Home furnishings are a part of fashion.

a)

True

b)

False

3.

Which of the following elements of color refers to the brightness or dullness of a color?

a)

Hue

b)

Value

c)

Intensity

4.

What war influenced fashion in the 1940's?

a)

World War I

b)

World War II

c)

Revolutionary War

5.

Fashion plays a small role in the business/marketing industry

a)

True

b)

False

6.

The 4 segments of market segmentation are: demographics, realistics, geographics, and behavioristics

a)

True

b)

False

7.

A target market is the specific group of people that a business is trying to reach.

a)

True

b)

False

8.

Refers to the way products are distributed and their system of delivery.

a)

Product

b)

Place

c)

Price

d)

Promotion

9.

Refers to what a company is offering for sale to customers to satisfy their needs and wants.

a)

product

b)

price

c)

place

d)

promotion

10.

Receiving coupons as I walk into the Coach Outlet is an example of:

a)

price

b)

product

c)

promotion

d)

place

11.

The process of developing , promoting, and distributing products to satisfy customers' needs and wants

a)

marketing

b)

marketing concept

c)

promotion

d)

marketing mix

12.

LeBron James mentioning that he loves the new Nike jogger sweatpants on his insta-story is an example of:

a)

sales promotion

b)

public relation and publicity

c)

advertising

13.

The planning, buying, and selling of fashion apparel and accessories to offer the right merchandise blend to meet consumer demand

a)

fashion marketing

b)

fashion merchandising

c)

fashion segmentation

14.

Any form of communication that a business or organization uses to inform, persuade, or remind people to buy its product

a)

product

b)

price

c)

promotion

d)

place

15.

Which is NOT a main merchandise category in apparel?

a)

Men's

b)

Women's

c)

Athletic

d)

Children's

16.

If I purchase a blender from my house, that would be considered a softline

a)

True

b)

False

17.

Trendsetters, or individuals who are the first to wear a new style, after which the fashion is adopted by the general public.

a)

Fashion leaders

b)

Fashion adopters

c)

Trickle up theory

d)

Fashion fad

18.

1960's a fashion consisting of clothing from Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets

a)

grunge

b)

punk

c)

hippie

d)

feminist

19.

the organized effort to establish equal social, economic and political rights for women

a)

grunge

b)

feminist

c)

punk

d)

hippie

20.

style started by the youth culture of the Pacific Northwest region, it is messy, uncombed and disheveled.

a)

disco

b)

grunge

c)

punk

d)

hippie

21.

ntentionally torn clothes by young people with limited income, such as students or the unemployed

a)

new look

b)

grunge

c)

punk

d)

dandyism

22.

fashion included gold lame, leopard print, stretch halter and clothing that glowed.

a)

disco

b)

hippie

c)

dandyism

d)

new look

23.

style of dress for men that celebrated elegance and refinement

a)

disco

b)

new look

c)

dandyism

d)

grunge

24.

ong hemlines, narrow shoulders, tightly fitted bodices with long, full skirts in the 1940's and 1950's

a)

new look

b)

dandyism

c)

disco

d)

hippie

25.

The 5 elements of visual merchandising include all except:

a)

color

b)

focal point

c)

tell a story

d)

height