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WorksheetsDigital Communication
Total questions: 15
Worksheet time: 8mins
Social media brand voice are determined by
(answer can be more than one)
Personality
Persona
Tone
Language
Purpose
The most important (#1) thing about social media content strategy is
have many followers
set up more than 5 accounts
Set a goal !
know how to use tools
At this funnel level , you are no longer a mystery. The prospect knows who you are. They know what you do and how you can solve their problem, and they probably know the same about some of your competitors.
TOFU
MOFU
BOFU
ROFU
ACCA is
Action, Comprehension, Conviction, Awareness
Action, Conviction, Comprehension, Awareness
Awareness, Conviction, Comprehension. Action
Awareness, Comprehension, Conviction, Action
The following is / are copyright formula(s)
(answer can be more than one)
AIDA
4Ps
4Cs
SLAP
What does the acronym SMART stand for?
Specific, Measurable, Action, Respond, Time-bound
Specific, Measurable, Achievable, Relevant, Time-bound
Special, Manageable, Achievable, Real, Traceable
Special, Magnificent, Attitude, Relevant, Trackable
Why is SWOT analysis important?
(answer can be more than one)
Allow you to see what the organization has
Allow you to see what you are lacking of
Eliminate the hazards
Reduce chances of failing
What are users who are just looking around and have no intention of buying your product?
Determined heroes
Undecided explorers
Just-browsing wanderers
Window shopper
What is Exit Rate Metric?
Metric that shows where users leave your website
Metric that shows when users leave your website
Percentage of people that leave your website after viewing one page
Percentage of people that leave your website immediately after clicking it
What are the categories of digital privacy?
(answer can be more than one)
Communication Privacy
Information Privacy
Individual Privacy
Website Privacy
AIDA model diagram comprises of the following, ,EXCEPT
DESIRE
INTEREST
ACTION
ASSESSMENT
Creativity, Imaginative and Wise commonly represented by the color
Green
Grey
Purple
Yellow
These steps are part of the Social Media Strategy, EXCEPT;
Monitoring and track analytics
Hiring manpower
Develop a content strategy
Conduct a social audit
What makes people Unfollow a brand on social media?
Interested in their products
Irrelevant information
Offered an incentive
They’re entertaining
These are essential gears for social influencers, EXCEPT;
Ring light
Smart Phone
Gimbal
Calculator
