Font size
WorksheetsCA 3 AND 4
Total questions: 50
Worksheet time: 35mins
------------------------- let users expand and collapse sections of content. They help users navigate material quickly and allow the UI designer to include large amounts of information in limited space.
(a)
These little trails of links help users figure out where they are within a website.
(a)
--------------------------- are images used to communicate a variety of things to users. They can help to better communicate content, or can communicate and trigger a specific action.
(a)
What is this?
(a)
Typically found near the bottom of a page, ----------------------organizes content into pages.
(a)
A description of an image in your site's HTML.
(a)
A part of your website where you should regularly publish content (e.g. commentary on industry/company topics, descriptions of events, photos, videos, etc.).
(a)
The ------------------------ is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address.
(a)
Full form of CSS ?
(a)
Data that tells search engines what your website is about.
(a)
Full Form of SERP
(a)
A special document created by a webmaster or a piece of software that provides a map of all the pages on a website
(a)
A scripting language that allows website administrators to apply various effects or changes to the content of their website as users browse it.
(a)
What is CTA?
(a)
Type of Direct Marketing
(a)
What is the name for Facebook`s ranking algorithm?
A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
What is “social media optimization”?
Creating content which easily creates publicity via social networks
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks
Which is not direct benefit of social media marketing?
Increased Brand Awareness
More Inbound Traffic
More Brand Authority
Difficult To Measure
How does a blog directly impact sales of a company?
Turning visitors into leads
Suggests latest products
Topics that your target consumers find most valuable
All of the above
one of the longest rivers in North America
Starts in Minnesota and ends in the Gulf of Mexico
The Missouri and Ohio Rivers feed into it
Mississippi river
Missouri River
Great Lakes
Red River
1. Social networks are organized primarily around __________.
a. brands
b. people
c. discussions
d. interests
2. Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
3. Which social network is considered the most popular for business to business marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
5. Larger social networking sites
a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
7. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
11. What methods of social network marketing should a company always use?
a. Blogging the only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
12. What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do.
d. It allows more chances for the company to put
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.
Centimeter
marketing indicator
Key talent indicator
Key Performance Indicator
Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.
one-to-many marketing
one-to-one marketing
niche marketing
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
Percentage of marketing executives who use social media in marketing strategies (marketing mix).
30%
50%
Over 70%
Over 90%
Which marketing content methods are available to use on Facebook?
(select all answers that apply)
Text
Images
Videos
Live Videos
Stories
Which of the following comes under email marketing?
A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above
Which of the following is not an advantage of email newsletters?
A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content
What technique is used by legitimate marketers to customize offerings for specific customers?
A. personalization
B. spamming
C. spoofing
D. None of the above
Select the features of a lead nurturing platform
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
Identify the factor that enables tracking of good and bad reputation
A. IP address
B. User engagement
C. Frequency
D. All of the above
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
Failed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
What is a good practice for sign-up forms?
Put the sign-up form at the bottom of every page.
Tell subscribers that they will receive newsletters on a regular basis..
State your anti-spam and privacy policies explicitly,
Do not anticipate subscribers what their information will be used for.
What do you mean by the User Experience of a product?
What the user experiences while using the product
How much experience a user has using the product
What the user believes his experience will be when using the product
What the meaning of RSS in the Social Media
Really Smooth Syntac
Real Simple Syndication
Really Simple Syndication
Really Simple Syntac
Really Simple Sintonim
What is the avatar
Graphic Representation of personal online
Graphic Representation of individual online
Graphic Representation of Company online
Graphic Representation of Market Online
Graphic Representatuin for product
What is a geotag?
It gives the geographic location of the user.
It helps users find a location based on pictures.
It helps to give the geographic location of photos.
It allows a user to get updates about photos from specific geographic locations.
