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WorksheetsMarketing
Total questions: 15
Worksheet time: 15mins
Name
Class
Date
1.
Which of the following is NOT one of the 4Ps?
a)
Product
b)
Packaging
c)
Place
d)
Price
2.
What is meant by 'place' in business?
a)
Where a business is
b)
Where a business sends products
c)
Where a business owner lives
d)
Where customers live
3.
Another name for the 4 P's of Marketing
a)
Target Market
b)
Marketing Concept
c)
Marketing Mix
d)
Marketing
4.
Deciding how much to make/sell would be:
a)
Product
b)
Price
c)
Place
d)
Promotion
5.
The marketing Mix has_________ elements.
a)
3
b)
2
c)
4
6.
Place refers to __________________.
a)
the goods or the services of the business is selling.
b)
how much people will pay for the product.
c)
where the product will be sold
7.
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
8.
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
a)
Gender
b)
Income
c)
Geographic
d)
Benefit
9.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
10.
one segment of a market
a)
positioning
b)
niche
c)
target market
d)
satisficers
11.
Which of the following is NOT one of the 4Ps?
a)
Product
b)
Packaging
c)
Place
d)
Price
12.
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
a)
Product
b)
Price
c)
Place
d)
Promotion
13.
Which of the 4P's does this represent: T-Shirt
a)
Product
b)
Price
c)
Place
d)
Promotion
14.
Which of the 4P's does this represent: Commercial
a)
Product
b)
Price
c)
Place
d)
Promotion
15.
Which of the 4P's does this represent: Transportation
a)
Product
b)
Price
c)
Place
d)
Promotion
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