Worksheets1.2.1 - 1.2.2 Customer needs & market research PART A
Total questions: 12
Worksheet time: 7mins
Which of the following statements are reasons why it is important for a business to identify and understand customer needs? The business is:
More likely to generate sales and less likely to survive
More likely to generate sales and more likely to survive
Less likely to generate sales and less likely to survive
Less likely to generate sales and more likely to survive
Which of the following customer needs has been met when life is made easier by choosing to buy and use a specific good or service?
Price
Quality
Choice
Convenience
Comments made on 'X' (Twitter) can be monitored and provide business with useful qualitative research. Which of the following methods of data collection is this an example of?
Which of the following best describes the term, market research?
Which of the following is the most suitable method to gather in depth views, from a small group of consumers, regarding the name and packaging of a business' new product?
Market research can help businesses to identify where the exact needs of customers are not being fully met with existing product offerings. This is best described as:
Identifying gaps in the market
Which of the following best describes the term secondary research?
A start-up business wants to find out about the number of competitors in the local area. Which of the following is the most suitable way for the business to quickly gather this information?
Market research via the internet
Focus group
Observations on the high street
Which of the following statements relates directly to quantitative data
What motivates a customer to buy a product
How a customer feels when they buy a product
Why a customer chooses one branded product over another
The number of customers that buy a product
Which of the following best describes quantitative data?
Data based on opinions, beliefs and attitudes
Data collected using primary research
Data based on numbers that can be analysed statistically
Data collected using secondary research
Which two of the following are methods of primary market research
government reports
internet
questionnaires
market reports
It is important that any market research data collected is reliable. Which two of the following are most likely to be examples of unreliable data?
Collected from a group of friends
Out of date
Typical of the target market
Specific to the business
Free from bias
