Worksheets1.2.1 & 1.2.2 - Customer needs & market research (PART B)
Total questions: 12
Worksheet time: 6mins
Which of the following is a reason why businesses conduct market research?
To identify and understand:
Employee needs
Shareholder needs
Customer needs
Manager needs
Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?
Observation
Questionnaire
Government report
Market report
Information regarding total market sales and individual business sales in that market can be gathered via market research. The data collected can be used to calculate:
Market share
Profit
Cash-flow
Break even
Which of the following statements best describes the term primary market research?
Data collected first-hand for a specific purpose
Data already collected for a specific purpose
Data collected first-hand for a general purpose
Data already collected for a general purpose
Lifestyle changes in today’s society has meant that many people no longer have the time to cook and prepare meals from scratch. As a result, the ready meal market has grown significantly over recent years. Which customer need is the ready meal market primarily meeting?
Price
Quality
Choice
Convenience
Which of the following is a benefit to a start-up business of identifying and understanding customer needs?
Increased possibility of survival
Lower chance of breaking even
Customer demand for its products will be minimal
Increased risk of making costly mistakes
Which of the following questions is most likely to result in the gathering of qualitative data?
Why?
How many?
When?
How often?
Which of the following best describes the term market share?
The process of gathering and analysing data
The group of customers at which a good or service is aimed
The percentage of total market sales sold by one business
The total sales of a market in terms of value or volume
An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:
Convenience
Choice
Quality
Price
Which of the following is most likely to be a benefit of collecting data via focus groups?
The data collected is usually quantitative and easy to analyse
Detailed information can be collected about consumer tastes
They are quick and inexpensive to conduct
A large sample size is usually involved making the data fully reliable
An independent department store wants to collect information regarding the most common route customers take when walking through its store. Which of the following is the most suitable way for the business to gather this information?
Internet research
Focus group
Observation
Questionnaire
Which two of the following are examples of secondary research?
Select two answers:
Questionnaires
Internet
Surveys
Government reports
Focus groups
