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WorksheetsConsumer Behavior
Total questions: 20
Worksheet time: 11mins
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
For which of the following products would the reference group influence be the strongest?
A best-seller novel
A pickup truck
A loaf of bread
A pair of jeans
The categories of age, ethnicity, and income all fall under the rubric of :
Psychographics
Benefit segmentation
Demographics
Personal traits
Which part of the buyer decision is most closely aligned with the Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
If you shop in the same store time after time, your motivation for choosing the store is:
Loyalty buying motives
Rational buying motives
Emotional buying motives
Routine buying motives
Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour
waiting for advice
information search
enjoying the product
all the above
Rekha is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rekha portrays the image of a(n) ________.
Social networker
Lagging adopter
Opinion leader
Brand personality
Cognitive dissonance is part of:
Evaluation of Alternatives and Purchase
Postpurchase behavior
Need recognition
Pre-purchase behavior
Utility is the power of ....
Buying goods
Satisfying human wants
Verifying goods
Consuming goods
Consumer's equilibrium is that state of consumer where he maximizes .....
Expenditure
Consumption
Profit
Satisfaction or utility
What is a consumer behavior?
the actions and decision processes of people who sells goods and services for others consumptions
the actions and decision processes of people who purchases goods and services for personal consumptions
the actions and decision processes of people who don't purchases goods and services for personal consumptions
What is Low involvement decision?
items purchased in irregularly
items that are not purchased frequently
items purchased frequently
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
There are 5 Consumer Behavior influence factors except ...
Personal Factors
Social Factors
Cultural Factors
Physical Factors
Climbing up Mountain Everest is
Experience
Event
Idea
Place
The larger the gap between expectations and performance, the more___________the consumer is likely to be.
Satisfied
Dissatisfied
Cautious
Impressed
A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
subculture
lifestyle
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be ________.
postpurchase behavior
evaluation of alternatives
opinion leadership
cognitive dissonance
purchase decision
_____ can be thought of as negative results of consumption.
Wants
Exchanges
Costs
Benefits
