WorksheetsLecture 6&7 STRENGTHENING A COMPANY’S COMPETITIVE POSITION:
Total questions: 9
Worksheet time: 5mins
Tinder, a wildly popular mobile dating app, has in just 17 months, become something of a cultural phenomenon. Its obsessed user base, made up mostly of 18-24 year-olds, has grown by a million in the last sixty days alone. The startup’s success earned two of its 27-year-old co-founders, Sean Rad and Justin Mateen, spots on the Forbes 2013 “30 Under 30” list. Tinder is using a _________ strategy.
first mover
late mover
Coca Cola installed a supersized vending machine at a college where a 2 for 1 button appeared at the top of the machine, encouraging students to lift each other up to reach the button and get a free coke. Similar to this, Coca Cola installed another machine which took students by surprise, dispensing a hot pizza, a gigantic sandwich, a bouquet of flowers and balloon animals, among other things! What principal offensive strategy option is Coca Cola using in the scenario above?
Leapfrog competitors by being first to market with next-generation products.
Pursue continuous product innovation to draw sales and market share away from less innovative rivals.
Adopt and improve on the good ideas of any other firms.
Use hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals
Body Glove, fashion brand, always provides discounts and sales promotion all year round. It is using a/an ______________ strategy:
offensive
defensive
In 2015, IKEA bought an 83,000 acre woodland in northeastern Romania. It was the first effort the company had made at managing its own forest operations. IKEA purchased the forest in order to manage wood sustainably at affordable prices. This is an example of:
vertical integration
merger
acquistion
strategic alliance
A bakery purchases a wheat farm. This is an example of ____________ integration.
backward
forward
Amazon bought organic retail store, Whole Foods for $13.7 in cash. This is an example of ___________ integration.
backward
forward
Netflix started off its business as DVD rental. It then decided that it should expand its business model by producing exclusive content, Netflix originals. This is an example of ________ integration.
backward
forward
In 2007, the Walt Disney Company bought Pixar Entertainment for a price of $7.4 billion. This is an example of ______________.
vertical integration
merger & acquisition
strategic alliance
outsourcing
“Oxwhite operate on a 100% e-commerce, pre-order only model, allowing us to remove the middlemen and unnecessary inventory costs”, according to them.
This model allow them to priced luxury products at only 1/3 of the current market price.
It works? Yes. Oxwhite sold over 10,000 pieces of their white shirt and Malaysian are adapting to “Transparent Pricing” and “Pre-Order only Model”.
This is an example of __________ strategy.
red ocean
blue ocean
