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Business Strategy

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following is a support activity?

a)

inbound logistics

b)

customer service

c)

technology development

d)

operations

2.

The resource-based view (RBV) of the firm combines the following perspectives:

a)

the primary and support activities of the firm.

b)

the interrelationships among the primary activities of the firm and corporate management.

c)

the internal analysis of the firm and the external analysis of the industry and competitive environment.

d)

the industry and the competitive environment.

3.

Mass customization permits companies to manufacture unique products in relatively ________ quantities at ________ costs.

a)

large; higher

b)

large; lower

c)

small; higher

d)

small; lower

4.

________ tracks the evolution of environmental trends, sequences of events, or streams of activities.

a)

Environmental scanning

b)

Environmental monitoring

c)

Environmental surveying

d)

Competitive intelligence

5.

Which of the following is not an input process to develop forecasts?

a)

environmental scanning

b)

competitor intelligence

c)

stakeholder management

d)

environmental monitoring

6.

A change in MTBF affects what?

a)

Inventory

b)

Positioning

c)

material cost

d)

project management

7.

Which market segment places the most importance on reliability?

a)

Traditional

b)

Performance

c)

Low End

d)

Size

8.

If a multinational firm is unable to understand how the assets of the acquired company would fit with their own lines of business, this can lead to

a)

expansion

b)

divestiture

c)

cost savings

d)

acquisition

9.

In some industries, low switching costs can act as an important barrier to entry.

a)

True

b)

False

10.

Once established, competitive advantages last forever whether the firm is in a high technology environment or not.

a)

True

b)

False