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WorksheetsMarketing Fundamentals Pre-Course Survey
Total questions: 44
Worksheet time: 44mins
Name
Class
Date
1.
The marketing concept is the idea that a business should strive to ___ a customer's needs and wants while generating a ___ for the business.
a)
satisfy, profit
b)
satisfy, product
c)
exceed, income
d)
satisfy, service
2.
The goal of market segmentation is to identify the group of people most likely to become customers.
a)
target market
b)
market segmentation
c)
marketing mix
d)
market share
3.
Breaking down the market into smaller groups that have similar characteristics.
a)
market segmentation
b)
target market
c)
marketing mix
d)
market share
4.
Refer to statistics that describe a population in terms of personal characteristics i.e. age, gender, income, occupation, education.
a)
demographics
b)
psychographics
c)
geographics
d)
behavioral characteristics
5.
Refer to where people live i.e. local, state, region, climate, time zone, language.
a)
psychographics
b)
demographics
c)
geographics
d)
behavioral characteristics
6.
Refer to people with similar attitudes, interests, opinions, lifestyles, shared values i.e. healthy lifestyle, cares about environment.
a)
geographics
b)
psychographics
c)
demographics
d)
behavioral characteristics
7.
Refer to purchasing related behaviors i.e. loyal customer, shopping patterns.
a)
behavioral characteristics
b)
psychographics
c)
demographics
d)
geographics
8.
Knowing the percentage of total sales volume generated by all companies helps to analyze competition as well as status in a given market.
a)
market share
b)
target market
c)
market segmentation
d)
marketing mix
9.
The 4 P's, a strategy to communicate with the target market.
a)
marketing mix
b)
target market
c)
market segmentation
d)
market share
10.
Choosing what products to make and sell.
a)
product of 4Ps
b)
price of 4Ps
c)
place of 4Ps
d)
promotion of 4Ps
11.
Deciding what is exchanged for the product.
a)
price of 4Ps
b)
product of 4Ps
c)
place of 4Ps
d)
promotion of 4Ps
12.
The means of getting the product into the customers hands
a)
place of 4Ps
b)
price of 4Ps
c)
product of 4Ps
d)
promotion of 4Ps
13.
Activities related to advertising, personal selling, sales promotion, and publicity.
a)
promotion of 4Ps
b)
price of 4Ps
c)
product of 4Ps
d)
place of 4Ps
14.
A zipper, a spool of thread, and several yards of cloth each have some value. However, the value would be greater if you put all three together to make a jacket.
a)
Form Utility
b)
Place Utility
c)
Information Utility
d)
Time Utility
e)
Posession Utility
15.
The value consumers put on where they purchase products i.e. retail store, catalog, internet.
a)
Place Utility
b)
Form Utility
c)
Information Utility
d)
Time Utility
e)
Posession Utility
16.
Value is added when you communicate with the consumer in multiple ways i.e. salespeople, displays, label, advertsing, owners' manual, websites.
a)
Information Utility
b)
Form Utility
c)
Place Utility
d)
Time Utility
e)
Posession Utility
17.
Value is increased by having a product or service available at a certain time of year or convenient time of day.
a)
Time Utility
b)
Form Utility
c)
Place Utility
d)
Information Utility
e)
Posession Utility
18.
The exchange of a product for money. Utility increases
a)
Posession Utility
b)
Form Utility
c)
Place Utility
d)
Information Utility
e)
Time Utility
19.
In a SWOT analysis, which 2 factors are helpful to achieving the objective?
a)
Strengths, Opportunities
b)
Weaknesses, Threats
c)
Strengths, Threats
d)
Weakness, Opportunities
20.
In a SWOT analysis, which 2 factors are harmful to achieving the objective?
a)
Weaknesses, Threats
b)
Strengths, Opportunities
c)
Strengths, Threats
d)
Weakness, Opportunities
21.
In a SWOT analysis, which 2 are internal factors?
a)
Strengths, Weaknesses
b)
Strengths, Opportunities
c)
Weaknesses, Threats
d)
Opportunities, Threats
22.
In a SWOT analysis, which 2 are external factors?
a)
Opportunities, Threats
b)
Strengths, Weaknesses
c)
Strengths, Opportunities
d)
Weaknesses, Threats
23.
T or F. Companies that conduct a SWOT analysis on an ongoing basis are in a better position to react and make adjustments to their marketing mix.
a)
true
b)
false
24.
Which Core Function is it? A company builds warehouses in big cities so products can reach urban customers quickly.
a)
Channel Management
b)
Product/Service Management
c)
Market Planning
d)
Promotion
e)
Selling
25.
Which Core Function is it? You are invited to participate in a pizza taste test.
a)
Marketing Information Management
b)
Product/Service Management
c)
Market Planning
d)
Promotion
e)
Selling
26.
Which Core Function is it? A hardware store has a 30% off sale on snow shovels in March.
a)
Pricing
b)
Market Planning
c)
Marketing Information Management
d)
Promotion
e)
Selling
27.
Which Core Function is it? A gas station offers a reward card that allows customers to earn free gas.
a)
Promotion
b)
Channel Management
c)
Product/Service Management
d)
Pricing
e)
Selling
28.
Which Core Function is it? A store clerk describes the features and benefits of a new backpack.
a)
Selling
b)
Market Planning
c)
Marketing Information Management
d)
Promotion
e)
Product/Service Management
29.
Which Core Function is it? A company stops producing a product that was not selling well.
a)
Product/Service Management
b)
Channel Management
c)
Marketing Information Management
d)
Market Planning
e)
Promotion
30.
Which Core Function is it? An company designs a new type of running shorts particularly for athletes.
a)
Market Planning
b)
Channel Management
c)
Product/Service Management
d)
Pricing
e)
Promotion
31.
Greet the customer face to face
a)
Selling Step #1: Approach the Customer
b)
Selling Step #2: Determine Needs
c)
Selling Step #3: Present the Product
d)
Selling Step #4: Overcome Objections
e)
Selling Step #7: Build Relationships
32.
Learn what the customer is looking for in order to decide what products to show and which features to present
a)
Selling Step #2: Determine Needs
b)
Selling Step #5: Close the Sale
c)
Selling Step #3: Present the Product
d)
Selling Step #6: Perform Suggestion Selling
e)
Selling Step #7: Build Relationships
33.
Educating the customer about the product's features and benefits
a)
Selling Step #3: Present the Product
b)
Selling Step #4: Overcome Objections
c)
Selling Step #5: Close the Sale
d)
Selling Step #6: Perform Suggestion Selling
e)
Selling Step #7: Build Relationships
34.
Learning why the customer is reluctant to buy, providing information to remove teh uncertainty and helpin the customer to make a satisfying buying decision
a)
Selling Step #4: Overcome Objections
b)
Selling Step #6: Perform Suggestion Selling
c)
Selling Step #2: Determine Needs
d)
Selling Step #3: Present the Product
e)
Selling Step #5: Close the Sale
35.
getting the customer's positive agreement to buy
a)
Selling Step #5: Close the Sale
b)
Selling Step #3: Present the Product
c)
Selling Step #4: Overcome Objections
d)
Selling Step #7: Build Relationships
e)
Selling Step #6: Perform Suggestion Selling
36.
Suggesting additional merchandise or serices that will save your customer money or help your customer better enjoy the original purchase
a)
Selling Step #6: Perform Suggestion Selling
b)
Selling Step #7: Build Relationships
c)
Selling Step #2: Determine Needs
d)
Selling Step #3: Present the Product
e)
Selling Step #4: Overcome Objections
37.
Following up by creating a means of maintaining contact wit the customer after the sale is completed
a)
Selling Step #7: Build Relationships
b)
Selling Step #1: Approach the Customer
c)
Selling Step #2: Determine Needs
d)
Selling Step #6: Perform Suggestion Selling
e)
Selling Step #4: Overcome Objections
38.
Coupons, premiums, deals, incentives, samples, sponsorships, product placement, loyalty programs, point-of-purchase displays
a)
Consumer Promotions
b)
Sales Promotions
c)
Trade Promotions
39.
Incentives that encourage customers to buy product or services
a)
Sales Promotions
b)
Consumer Promotions
c)
Trade Promotions
40.
Allowances, advertising, quotas, and trade shows
a)
Trade Promotions
b)
Sales Promotions
c)
Consumer Promotions
41.
What is the ethical issue? pricing products unreasonably high when the need is great or when consumers do not have other choices
a)
Price Gouging
b)
Marketing Information
c)
Selling Practices
d)
Social Responsibility
42.
What is the ethical issue? responsibility to maintain the privacy of customer databases containing personal information
a)
Marketing Information
b)
Price Gouging
c)
Selling Practices
d)
Social Responsibility
43.
What is the ethical issue? bribes, kickbacks, favors, and high pressure closing tactics
a)
Selling Practices
b)
Price Gouging
c)
Marketing Information
d)
Social Responsibility
44.
Behaviors that follow and respect the law, using a code to make decisions, meet consumer's needs without causing harm, raise brand credibility and respect
a)
Social Responsibility
b)
Price Gouging
c)
Marketing Information
d)
Selling Practices
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