WorksheetsBusiness Studies Marketing Recap
Total questions: 20
Worksheet time: 8mins
"By producing at a large scale, profit can be maximized, reducing the average cost of production "
Which marketing philosophy does this statement best describe?
Selling concept
Production concept
Marketing concept
Product concept
Which of the following is true?
Every selling activity is marketing
Every marketing activity is selling
Both a) and b)
None of these
Development of products for the satisfaction of the target market is
Societal marketing concept
Product concept
Marketing concept
Production concept
All selling activities are directed towards
Customer satisfaction
Develop product strategies as per customer needs
Maximizing profits through increasing sales
None of these
The term ‘market’ may be understood in which of the following contexts?
Geographical area covered
Type of buyers
Quantity of goods transacted
All of the above
Which of the following can be marketed?
Red Cross society persuading to donate blood.
Wedding planning services
Kerala Tourism persuading people to visit Kerala for health tourism
Bulb
Hindustan Lever
Marketing is called a (a) process because it involves the interaction of buyers and sellers.
Which of the following are marketing management philosophies?
Distribution concept
Direct marketing concept
Sales concept
Societal marketing concept
The factory is the starting point for the Selling concept
True
False
The main focus of the societal concept
customer satisfaction
product market
social welfare
modern marketing
Product is also known as
bundle of utilities
source of satisfaction
both (a) and (b)
neither (a) nor (b)
Market in the context of product-market refers to:
A. Cotton Market
B. Silver market
C. Share market
D. Gold market
A and D
A, C, and D
A, B, and C
A, B, C, and D
C
Marketing involves
merchandising
selling
distributing
branding
all of the these
Who defined Marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management.
Henry Fayol
Philip Kotler
American Management Association
Anta Roddick
A good ‘market offer’ is the one that is developed after analyzing the needs and preferences of the potential buyers.
True
False
Marketing is confined only to business organizations
True
False
A marketer’s job in an organization is to
identify needs of the target customers
develop products and services that satisfy customers' needs.
Both (a) and (b)
Neither (a) nor (b)
Who defined marketing as “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
Phillip Kolter
Anta Roddick
Jeff Bezos
American Management Association
Marketing management ensures that marketing functions are to be performed in such a way that the organization’s objectives are achieved :
effectively
efficiently
practically
both (a) and (b)
Marketing management is not related to the creation of demand
True
False
