WorksheetsTarget Market
Total questions: 10
Worksheet time: 5mins
What is it called when you divide a market into a smaller more similar market?
Marketing
Similar Markets
Market Segmentation
A target market is defined as...
Target practice for archery
A group of people identified as potential buyers
Demographics
Psychographics
Which options below describe demographics?
Hobbies
Annual Salary
Location
Likes/Dislikes
Personal characteristics that make up a target market.
Behavioral
Demographics
Psychographics
Geographics
Social lifestyles of a target market.
Psychographics
Behavioral
Demographics
Geographics
Which option below is an example of a psychographics?
Gender
Attitudes
Location
Customer Loyalty
Segmenting the market based on where people live.
Behavioral
Demographics
Psychographics
Geographics
Segmenting the market based on product related behavior.
Behavioral
Geographics
Psychographics
Geographics
Which one is an example of behavioral?
Annual Income
Purchasing the same brand of a product consistently
Where you live
Hobbies
The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?
Behavioral
Demographics
Geographics
Psychographics
