WorksheetsMarketing Chpt 1 Vocab
Total questions: 18
Worksheet time: 9mins
The _______ of marketing affects the economy and standard of living in countries around the world.
benefits
impact
prices
utility
There are many economic _________ of marketing to an economy and to consumers.
impacts
benefits
utilities
values
_________ utility involves changing raw materials into useable goods or putting parts together to make them more useful.
form
time
place
possession
______________ utility is having a product or service available at a certain time of year or a convenient time of day.
form
place
time
possession
______ utility involves communication with the consumer. Provide info to customers by explaining features and benefits.
time
possession
place
information
The exchange of a product for money is _______ utility.
time
place
possession
information
____ utility involves having a product where customers can buy it.
form
place
time
possession
The ___ consists of consumers who purchase goods an services for personal use.
market
consumer market
organizational market
marketing mix
The ___ or business to business marketing includes all businesses that buy products for use in their operations.
market
consumer market
organizational market
marketing mix
A company's ____ is its percentage of the total sales volume generated by all companies that compete in a market.
market
market shares
target market
marketing mix
The group of people most likely to become customers, identified for a specific marketing program.
marketing mix
market promotion
market shares
target market
This lists information about the target market, such as age, gender, income, marital status, etc.
marketing mix
target markets
customer profile
market share
This includes four basic marketing strategies called 4 P's: product, price, place, and promotion.
target market
marketing mix
market share
customer profile
There are this many functions of marketing
7
5
8
6
Distribution (trucks, ships, planes, etc) is a part of this function of marketing.
market planning
promotion
channel management
selling
Deciding how much to charge for goods and services is a part of this function.
selling
promotion
pricing
market planning
The effort to inform, persuade, or remind customers about product and services.
selling
market planning
pricing
promotion
Improving a product is part of what function?
selling
product/service managment
promotion
channel management
