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Marketing Chpt 1 Vocab

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

The _______ of marketing affects the economy and standard of living in countries around the world.

a)

benefits

b)

impact

c)

prices

d)

utility

2.

There are many economic _________ of marketing to an economy and to consumers.

a)

impacts

b)

benefits

c)

utilities

d)

values

3.

_________ utility involves changing raw materials into useable goods or putting parts together to make them more useful.

a)

form

b)

time

c)

place

d)

possession

4.

______________ utility is having a product or service available at a certain time of year or a convenient time of day.

a)

form

b)

place

c)

time

d)

possession

5.

______ utility involves communication with the consumer. Provide info to customers by explaining features and benefits.

a)

time

b)

possession

c)

place

d)

information

6.

The exchange of a product for money is _______ utility.

a)

time

b)

place

c)

possession

d)

information

7.

____ utility involves having a product where customers can buy it.

a)

form

b)

place

c)

time

d)

possession

8.

The ___ consists of consumers who purchase goods an services for personal use.

a)

market

b)

consumer market

c)

organizational market

d)

marketing mix

9.

The ___ or business to business marketing includes all businesses that buy products for use in their operations.

a)

market

b)

consumer market

c)

organizational market

d)

marketing mix

10.

A company's ____ is its percentage of the total sales volume generated by all companies that compete in a market.

a)

market

b)

market shares

c)

target market

d)

marketing mix

11.

The group of people most likely to become customers, identified for a specific marketing program.

a)

marketing mix

b)

market promotion

c)

market shares

d)

target market

12.

This lists information about the target market, such as age, gender, income, marital status, etc.

a)

marketing mix

b)

target markets

c)

customer profile

d)

market share

13.

This includes four basic marketing strategies called 4 P's: product, price, place, and promotion.

a)

target market

b)

marketing mix

c)

market share

d)

customer profile

14.

There are this many functions of marketing

a)

7

b)

5

c)

8

d)

6

15.

Distribution (trucks, ships, planes, etc) is a part of this function of marketing.

a)

market planning

b)

promotion

c)

channel management

d)

selling

16.

Deciding how much to charge for goods and services is a part of this function.

a)

selling

b)

promotion

c)

pricing

d)

market planning

17.

The effort to inform, persuade, or remind customers about product and services.

a)

selling

b)

market planning

c)

pricing

d)

promotion

18.

Improving a product is part of what function?

a)

selling

b)

product/service managment

c)

promotion

d)

channel management