A retailer decides to mark down the store's selection of swimsuits in August.

A team of workers approach customers in a mall to ask them their opinion about different flavors of ice cream.

A television commercial stresses the benefits of buying a new protein bar.

A company uses information from its sales records to eliminate the products that did not sell well in the past two years.

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

An actor appears on a talk show to tell about his new movie. They ask him to share information about what happened behind the scenes of the movie.

An employee at the Foot Locker explained the features and benefits of different types of running shoes for a customer who was preparing to run a half marathon.

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

Process of collecting information about customer trends, and competitor products.

When a store decides to put a product on sale to get more people to buy the product, this is the ______ function.

Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.

Any form of communication used to inform, persuade, or remind people about a business's products.

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs.

Making decisions about where to sell the product, how it gets there, and storage for the product.

Establishing the value of a product and communicating that value in monetary terms to the customers.

The process of designing and developing a new product intended to meet customer's expectations. Also includes decisions about which products to keep and/or discontinue.

On "Black Friday" Best Buy will mark down their flat screen T.V.'s by 30%

Harris Teeter has decided to use social media ads rather than television commercials.

RJ's Lumber Supply ships a load of wood flooring to Home Depot.

To make money Macy's marks up the cost of their products by 15% based on cost.

___ is the function involved with establishing a budget for a company's marketing activities.

A marketing manager sets sales goals for next year. This is the ______ function of marketing.