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WorksheetsChapter 10.1 & 10.2 Review.
Total questions: 20
Worksheet time: 15mins
Define Marketing
Activities a company or business does to promote and sell products or services to consumers.
A plan to promote and sell a product or service
Group of consumers a product or service is aimed at
Business focusing on meeting customers needs by their products, pricing, distribution, and promotion strategies
How many marketing functions are there?
(a)
What are the 7 marketing functions?
What are the 2 steps in a developing market strategy?
Choosing price
Identifying a target market
Developing a market mix
Picking promotion
What is the third step in the decision-making process?
Gather information
Determine the effectiveness of the decision
Make a purchase decision
Selecting and evaluate alternatives
Finish the statement: What is the FIRST step of the decision-making process?
(a)
What is the 5th step of the decision making process?
Make a purchase decision
Determine the effectiveness of the decision
Recognize a need
Selecting and evaluate alternatives
TRUE OR FALSE: Pricing is a marketing function.
True
False
Choose an example of the consumer decision-making process.
Buying new shoes focusing on price, quality, and style.
A backpack company asking the public what they want in a backpack and fitting all the requirements in order to satisfy.
Group of friends selling lemonade for $1 at a public park using big posters. Offering the product, a reliable price, the place, and promoting it.
Student choosing a video game to buy by considering different options, reading reviews, and ultimately deciding based on their preferences and budget.
Choose the correct term for this definition: Individuals who buy a product or service for personal, family or household use instead of business use.
Target market
Business consumers
Final consumers
Marketing strategy
Choose the correct term for the definition: Business focusing on meeting customers needs by their products, pricing, distribution, and promotion strategies
Marketing orientation
Marketing mix
Target market
Marketing
Marketing strategy is...
Reasons that make individuals purchase product or service.
Group of consumers a product or service is aimed at
A plan to promote and sell a product or service
How individuals choose which products or services to buy by following 5 steps.
Fill in the blank: There are (a) steps in the marketing process.
What is the third step in the marketing process?
Gather and analyze information
Develop a data collection procedure
Study information
Define the marketing problem
Surveys, focus groups, observations, and experiments are all ...
Services
Steps in marketing process
Types of research studies
TRUE OR FALSE. Basic products, product features, brand name and packaging, and guarantee or warranty are components of a product.
True
False
TRUE OR FALSE: Products and services are the same.
True
False
Gathering and analyzing information is the (a) step in the marketing process.
How are products and services different from each other?
Products are tangible and non-perishable, it is easier to control the quality and marketability of these items.
Services are intangible, more difficult to market, and perishable.
Products are intangible and perishable, it is harder to control the quality and marketability of these items.
Services are tangible, more easier to market, and perishable.
A taxi taking someone to the airport will be different from one taking an individual back home..
is an example of what?
intangible
Inseperable
Perishable
Heterogeneous
