A share of ownership in a business.

The likelihood of losing money.

Higher risk means a greater opportunity for high return and a higher potential for loss.

A risk management technique that mixes a wide variety of investments within a portfolio.

A share of a company's profit (or loss) belongs to each owner.

A technique designed to minimize risk by combining different investments whose prices are not likely to move in step with one another.

A company owned by investors who pool their savings to invest in a variety of stocks or bonds managed by a professional.

A cash payment from profits announced by a company’s board of director’s and distributed among stockholders.

An electronic exchange where stocks are traded through an automated network of computers instead of a trading floor. It is the largest electronic stock market in the U.S. and second largest in the world.

The oldest and largest stock exchange in the United States.

This stock exchange was founded in 1792.

A company with publicly traded shares that anyone can buy in the stock market.

A company that doesn't sell shares to the public.

The best-known measure of stock prices consisting of 30 large, well-known companies in major sectors of the U.S. economy.

A popular measure of stock prices consisting of 500 large companies that represent the major sectors of the U.S. economy.

The total current market value of all outstanding shares of a company.

One of the most commonly used benchmarks of the overall stock market.

Private companies do not issue stock

There are 3 basic forms of stock

This type of stock provides its holder with the right to vote on issues.

This type of stock is more prone to rapid changes in value.

A stock exchange provides a platform for investors to buy and sell stock with each other.

This is an announcement that appears in financial publications such as the Wall Street Journal.

A shareholder should make investment decisions made on their Risk Tolerance.

Which of the following is not part of the entrepreneurial mindset?

Darshan does a self-assessment of his entrepreneurial mindset. He finds that future orientation is a domain that he wants to improve. What action should he take to improve this?

Which of the following is one of the biggest risks of being an entrepreneur?

Human-Centered Design Thinking is used to solve problems for customers. Which step of this process best allows you to think of solutions to their problems?

Karina is starting a business that builds websites for other businesses. It is really important to her to be environmentally friendly while still making a profit. How should she set up her business based on her goals?

Below is a list of business ideas that came from an idea map around hair care. Which of the following would be the best solution for busy salon owners?

Entrepreneurs can use tools to see if it is worth it to pursue an opportunity. Which of the following tools can be used to compare its strengths and opportunities against its weaknesses and threats?

Market research is used to gather information needed to make business decisions. Which of the following is not a reason to perform market research?

Marcos wants to start a wedding photography business. His business would post the pictures to social media for guests to view during the ceremony. What would be a question he could ask his potential customers?

Many entrepreneurs now use a Lean Canvas instead of a written business plan. Which of the following is the main reason for this?

A society uses an economic system to allocate goods and services. Which one has the government fully set the demand?

Which of the following statements about price is not true in a market economy?

Below is a list of the main types of competition. Which one would a business that sells a different product or service that still fulfills the same need?

The four steps of creating a marketing plan are listed below. In which step do you decide on your methods of communicating with your customers?

Which of the following would be the best value proposition for a pet sitting service?

Businesses decide how much to spend on promoting the business. Which of the following is the best decision to spend $100 on promotions based on the sales it generates?

A key metric is a measure to tell if the business is successful. Which of the following would be the best to use to see if your customers are engaged on social media?

Makayla wants to help organize people’s homes. She has listed some possible expenses as fixed or variable. Select the one that she incorrectly listed below.

Yuki is listing her expenses for a sandwich truck she wants to start. She listed some of her expenses below. Which of the following would be a one-time startup expense?

Which of the following is not important for a business to think about to be sustainable?

Something that you assume is true about your business.

Phase of the design process where the intended audience tests out the features of a product or service so that final changes can be made before release. Often used in app/software development.

A cost-effective and efficient process for iterative design for a product or service through feedback loops

Proving through ongoing market research and data analysis that your business idea is a true business opportunity; Combined result of a validated business opportunity and value proposition.

A customer need or want that can be met by a new business.

Risks entrepreneurs take after carefully considering potential costs and benefits before starting a business.

A limited number of customers within a target market grouped by shared common characteristics. Many entrepreneurs will do this for specific marketing purposes.

How possible or worthwhile it is to pursue your idea.

Business ideas that arise from your own personal hobbies, interests, talents and skills.

Starting a business as soon as possible with very limited resources and using ongoing research to fine tune the business.

A potential group of customers–people or businesses–who are willing and able to purchase a particular product or service.

An organized way to gather and analyze information needed to make business decisions.

The percentage of a target market population that is buying a particular product or service from your business.

Total Sales ÷ Total Market Size =

Value of what you will give up to get something.

Existing information that was previously gathered for a purpose other than the study at hand

A business evaluation method that focuses on four categories: Strengths, Weaknesses, Opportunities, and Threats

A limited number of customers within a market who are the most likely to buy a product or service. Many entrepreneurs will focus their efforts on marketing to these groups.

A business opportunity that has been tested and proven to be a business opportunity with data

Short statement that summarizes all the benefits a company gives to its customers.

Someone or something that is trying to beat or do better than others in a contest or in the selling of goods or services; a rival

Unique characteristic that distinguishes your business from other businesses.

A business that sells similar products or services.

The economy of the world, or the economy we share across borders.

A business that sells a different product or service, but still fills the same customer need or want.

A business that sells similar products or services and has the same focus.

A business that sells similar products or services and has a different focus

Something that puts your business ahead of the competition

Grid used to compare characteristics of your business with those of your direct competitors.

There are often multiple businesses in the same industry in a given area.

Identifying differentiators is a NOT a good first step in researching what makes your competition thrive.

You can compete with similar businesses using differentiators.

Differentiators are NOT more varied than just price.

Which of these is NOT an identified category of differentiator?

Choose the best description of ‘competitive advantage.'

System in which the government controls the production, allocation, and prices of goods and services

Another word for customer; in economics, they decide how much they are willing to pay for a given good or service

Quantity of goods and services consumers are willing to buy at a specific price and a specific time.

Method used by a society to allocate goods and services among its people and to cope with scarcity. Also referred to as an economic system.

Point at which the supply curve and the demand curve intersect. It is the point at which supply and demand are balanced. (

The production of goods or services within an economy; can include anything from farming, to furniture making, to healthcare services. (

System in which suppliers and consumers control the production, allocation, and prices of goods and services.

The number of people in a customer segment that are potential buyers and/or sellers of a product or service

Economic system that blends elements of the command economy and the market economy.

State when there are not enough goods or services to meet the demand.

In economics, when the quantity supplied can’t meet the demand.

Another word for the business; in economics, they decide how much product or service they are willing to sell at a given price.

Quantity of goods and services a business is willing to sell at a specific price and a specific time.

Graph that includes both a supply curve and a demand curve. It shows the relationship between prices and the quantities of a product or service that is supplied and demanded.

Curve on a graph that shows the quantity of a product or service a supplier is willing to sell across a range of prices over a specific period of time.

In economics, when the quantity supplied is greater than the demand.

Which of the following is NOT a goal in the Budget Game?

You can't spend money in your ___________ but you can transfer it back to your checking account if needed.

How do you calculate gross monthly income?

Saving at least _____ of your income will earn you the most points in the budget game.

You will have a ____ penalty if you don't pay your bills on time.

True or False? Using your credit card can help raise your credit score.

Try to use less than 50% of your available credit limit. So, if your credit limit is $1,000, use only about _______ on your credit card in order to have a healthy balance.

__________ is calculated as your assets (things you own, money in accounts...) minus your liabilities (bills).

If your total expected Net Income for a month is $2,205.00, how much should you plan to save that month?

When it comes to Weekend Choices in the Budget Game, which of the following is the best strategy?

What do you call it when you make your savings goals your #1 priority?

A _____________ is a large irregular expense that can be either budgeted (seasonal gift giving for example) or unplanned (such as a sudden illness).

Which of the following is NOT a need?

Which of the following is NOT a fixed expense?

A __________ is an estimate of income expenditures for a set period of time.