Beginning in 1922, advertisements included memorable jingles and iconic voices to present soap operas, music, and various audible adventures.

In the 1950s, mass advertising medium began and for the first time, commercials were broadcast with light, sound, and motion

In the 1970s, more channels with specific programs were offered which allowed advertisers to target more specific audiences.

A lengthy paid advertisement that showcases the benefits of a product, lasting from 5-30 minutes. They usually include a product demonstration highlighting the product’s features.

The use of advertising to support and improve the environment.

Ads printed have been resulting in massive Carbon dioxide emissions, which have affected the environment.

The principle that states businesses should contribute to the welfare of society.

Founded and funded by businesses operating in a specific industry and are responsible for public relations activities, including advertising, education, political donations, lobbying, and publishing.

The end user of a product or service, the person purchasing the product.

Describes how and why people make purchase decisions.

What the consumer wants

How much the consumer wants the product

Websites frequented by individuals with common interests. Allows consumers to directly communicate information about a product.

Makes use of rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with the use of the product.

A combination of unique qualities of a company, product, or product line

Used to build an image based on the set of values held by the company.

Intended to enhance a company’s reputation or build goodwill. Also known as institutional advertising.

A marketing business that plans, creates and manages the advertising for other businesses

The client that needs creative messages and advertising campaigns to reach target markets.

Serves as the main link between the client and the advertising agency. They communicate the client’s objective to the other team members and ensure that strategies are carried out on schedule and within budget.

Oversees and helps guide the creative process to ensure that team members deliver an advertisement that conveys the client’s message.

Responsible for the words used in the advertisement

Manages the artistic look of the advertisement, the overall appearance.

Directs the marketing research efforts involved in an advertising campaign.

A moderator leads a discussion about an advertising campaign with a small group of people. Surveys and telephone calls are also used to gather information about the target market

They explore media options to determine the most effective way to deliver the client’s message at the lowest cost.

Outlines when and where advertisements will run and how often.

Ensures that the TV ad, print ad, or radio ad gets produced, coordinating the efforts of editors, directors, photographers, and everyone else needed in the production of the finished advertisement.

When individual tasks are assigned to companies that specialize in planning, designing, and creating advertisements.

Oversee management of media planning, including budgets, costs, resource allocation, and strategic leadership.

Lead overall management of one large client and/or multiple clients. They provide strategic direction and drive long term business

Responsible for the overall service of assigned accounts and media teams. Approve development and execution of media strategies for advertising plans while maintaining cost controls.

Responsible for management of the media buying and operations. They handle sensitive company/agency negotiations with suppliers.

Represent agency’s senior management on a day-to-day basis and are involved with negotiations

The small, specialized advertising company that outsources many of its services. Works to create brand identification for a product or service through the use of nontraditional creativity.

Act as consultants to advertising agencies, called upon to identify what makes a company unique in a market flooded with consumer choices.