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Foundation of SEM - Day 1 Review

Total questions: 10

Worksheet time: 19mins

Name
Class
Date
1.

This should be thought of as an ongoing process designed to satisfy the needs and wants of customers:

a)

selling

b)

marketing

c)

advertising

d)

globalization

2.

The __________ ______________ means that a business focuses on satisfying customer needs and wants while making a profit.

a)

marketing concept

b)

advertising trust

c)

industrial marketing

d)

customer focus

3.

Requires the business to find the best methods of delivering goods and services to customers.

a)

Product/service management

b)

marketing-information management

c)

pricing

d)

distribution

4.

This involves gathering and analyzing information to improve decision making.

a)

distribution

b)

pricing

c)

marketing-information management

d)

Product/service management

5.

This involves acquiring, developing, and improving products to better serve customers.

a)

distribution

b)

pricing

c)

marketing-information management

d)

product/service management

6.

This is any strategy used to communication with customers about the products or services offered by the business or organization.

a)

promotion

b)

financing

c)

selling

d)

marketing

7.

Sports can be distributed to customers:

a)

in-person

b)

online

c)

television

d)

All of these

8.

This involves budgeting for business operations and offering assistant to customers in buying the business’s products.

a)

promotion

b)

financing

c)

selling

d)

marketing

9.

Retailers or brands will arrange for products to drive traffic to their stores only as a part of

a)

exclusive distribution

b)

personal selling

c)

special marketing

d)

industrial marketing

10.

Personal training and sports instruction are good examples of _________ a service in the area of sports.

a)

promoting

b)

marketing

c)

advertising

d)

selling