"A marketing strategy that focuses on opportunities that are a good match with the business's strengths" is called

"A marketing strategy that focuses on using a business's strengths to overcome its threats" is called

"A marketing strategy that focuses on overcoming a business's weaknesses so that the business can pursue opportunities" is called

"A marketing strategy that focuses on ensuring that a business's weaknesses don't make it even more vulnerable to the threats it already faces" is called

Any resource or capability your business has that can help you gain a competitive advantage in your industry

A marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion

A business completes a SWOT Analysis. They state "We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities." This is an example of a __________ and/or a ______________.

Which elements are both INTERNAL (inside the business)?

Which elements are both EXTERNAL (outside of the business)?

The Spanish translation of the name of the city of Los Angeles is "The Angels." As a result, the city's professional baseball team's name reflects its Spanish heritage and name.

A professional baseball franchise shares its name with an orange, black, and white species of bird that is native to the state of Maryland.

During the American Revolution, British General Charles Cornwallis compared the area around Charlotte, North Carolina to a "hornet's nest." This historical incident inspired the name of the professional basketball team that originated in Charlotte, and now calls that city its home.

The city of Chicago became the meat packing capital of the world in the late 1800s and early 1900s, as it was a major railroad hub, allowing for cattle from all over the west to be shipped in, and processed meat to be shipped eastward. The team name of the city's professional basketball team was meant to reference the city's meat packing tradition and strength.

In the 1800s, an enormous number of people moved to Colorado to make their fortunes, hoping to strike it rich by finding gold. A professional basketball team from this state decided to base its team nickname on the state's history of searching for gold.

In the 1770s, Boston, Massachusetts was the hub of revolutionary thoughts and actions, as the colonists made the decision to break away from Great Britain. Those who wanted to become independent were known as "patriots," and they protested various taxes and laws that the British government imposed on them. The professional football team that calls this region home borrowed its name from the revolutionaries who resisted Britain during that time period.

In 1919, two men met with a group of athletes to form a new football club in Wisconsin. One of the men asked his employer, the Indian Packing Company, to sponsor the club, by providing uniforms and allowing the team to use its athletic field. The team, which now is a professional football franchise, was named for the company that originally sponsored it.

After the American Civil War, leading Texas' estimated 5 million cattle northward was a profitable business because the Union Army had depleted the nation's beef supply during the war. It is estimated that in the North, a steer was worth ten times its value in Texas. There is a professional football team that is named for the nickname of the men who led the cattle from Texas to the North in the mid- to late-1800s.

In the 1840s and 1850s, trekking across North America was dangerous business. Thousands set out across the overland trails toward the Pacific coast, and many did not reach their goals. One popular destination city in Oregon for those pioneers is home to a professional basketball team that pays tribute to those brave frontiersmen and women.

A "2 by 2" table, which lists five of the key issues in each category is called a _______ _____________