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Marketing objectives

Total questions: 11

Worksheet time: 7mins

Name
Class
Date
1.

Which is not a role of marketing

a)

Develop trust

b)

Create awareness

c)

Charge a higher price

d)

Cut costs

2.

Objectives are a good way of m (a)   staff

3.

T... m (a)   is where you launch a product in a specific area to see how well it sells

4.

Which is not a type of research

a)

Focus groups

b)

Questionnaires

c)

Accounts

d)

Observations

5.

which is not a stage in developing a new product

a)

Idea generation

b)

Finance

c)

Test marketing

d)

Development of strategy

6.

Which are marketing objectives

a)

Developing new products

b)

Increasing market share

c)

Improving profit

d)

Diversification

7.

How can a company improve its profit

a)

Sell more

b)

Sell less

c)

Cut costs

d)

Increase costs

8.

You can increase market share by

a)

Expanding

b)

Cutting costs

c)

Increasing customers

d)

Increasing price

9.

Diversification is launching products into new markets

a)

True

b)

False

10.

Brand Loyalty is getting your customers to repeat purchase

a)

True

b)

False

11.

How can you increase awareness of a product

a)

Advertise

b)

Launch social media campaign

c)

Cut costs

d)

Increase awareness