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MARKETING MANAGEMENT

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

2.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

3.

Which concept of marketing emphasis on availability and affordability of the product –

a)

selling

b)

production

c)

product

d)

marketing

4.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

5.

Type of products which cannot be sold without technical knowledge –

a)

Durable

b)

Industrial

c)

Convenience

d)

none of above

6.

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

a)

product mix

b)

price mix

c)

place mix

d)

promotion

7.

Major household appliances and heavy consumer durables are referred to as :

a)

Soft goods

b)

Brown goods

c)

White goods

d)

Convenience goods

8.

Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?

a)

Augmented product

b)

Potential product

c)

Core product

d)

Generic product

9.

When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :

a)

Positioning by Corporate identity

b)

Positioning by product category

c)

Positioning by competitor

d)

Repositioning

10.

The total number of products within all product lines of a company is referred to as :

a)

Width of product mix

b)

Length of product mix

c)

Depth of product mix

d)

Consistency of product mix

11.

The dimension of product mix which measures how closely the different product lines are related is referred to as :

a)

Width of product mix

b)

Length of product mix

c)

Depth of product mix

d)

Consistency of product mix

12.

What is the expansion of PLC?

a)

Production life cycle

b)

Product life cycle

c)

Product line cycle

d)

Production level concepts

13.

Name the process of creating a unique name and image for a product in the minds of consumers?

a)

Product positioning

b)

Repositioning

c)

Branding

d)

Labelling

14.

Task environment in marketing is otherwise referred to as :

a)

Micro environment

b)

Macro environment

c)

Competitive environment

d)

Socio-cultural environmnet

15.

Who is the Father of marketing?

a)

E.J.Mc Carthy

b)

Philip Kotler

c)

Robert Lautherborn

d)

Stanton

16.
"Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by …..
a)
Harold Koontz
b)
Kreitner
c)
Philip Kotler
d)
Robert L. Trewelly
17.
Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading
a)
1, 3, 2, 4, 5
b)
1, 3, 4, 2, 5
c)
1, 2, 3, 4, 5
d)
1, 3, 2, 5, 4
18.
Which of the following is correct with reference to main focus of marketing philosophies?
a)
Production concept - Customer needs
b)
Product concept - Quantity of products
c)
Selling concept - Existing products
d)
Marketing concept - Quality of products
19.
which one of the following is not a 4 P's of marketing?
a)
Public
b)
Promotion
c)
Price
d)
Place
20.
Packaging, Lebelling and Branding are the important elements of which of the following marketing mix?
a)
Place
b)
Price
c)
Product
d)
Promotion
21.
Which one of the following is a "Generic" name of product?
a)
MRF Tyre
b)
Close-up Toothpaste
c)
Wristwatch
d)
Canon Camera
22.
Cost of product helps to set the _________ price of product
a)
Maximum
b)
Minimum
23.
Direct marketing is also known as:
a)
Zero channel
b)
One channel
c)
Two channel
d)
Three channel<br />
24.
Which element of marketing mix includes after sales service offered to the customers.
a)
Product
b)
Price
c)
Place
d)
Promotion
25.
________ is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
a)
Product Mix
b)
Price Mix
c)
Promotion Mix
d)
Marketing Mix
26.

Which of the following is NOT an element of the marketing mix?

a)

Distribution

b)

Product

c)

Target market

d)

Pricing

27.

The term "marketing mix" describes:

a)

A composite analysis of all environmental factors inside and outside the firm

b)

A series of business decisions that aid in selling a product

c)

The relationship between a firm's marketing strengths and its business weaknesses

d)

A blending of four strategic elements to satisfy specific target markets

28.

Segmentation is the process of:

a)

Dividing the market into homogenous groups

b)

Selecting one group of consumers among several other groups

c)

Creating a unique space in the minds of the target consumer

d)

None of these

29.

The traditional view of marketing is that the firm makes something and then ______________ it.

a)

Markets.

b)

Sells.

c)

Prices.

d)

Services.

30.

Social marketing is used as an instrument to achieve the goals of ______________.

a)

Marketer.

b)

Seller.

c)

Society.

d)

None of these.

31.

______________ is the next stage of market segmentation.

a)

market targeting

b)

Positioning.

c)

MIS.

d)

Marketing.

32.

Testing before launching a product is known as ______________.

a)

Test marketing.

b)

Concept testing.

c)

Acid test.

d)

Market test.

33.

______________ refers to word of mouth through electronic channels.

a)

E-Advertising.

b)

E-Commerce.

c)

E-Cash.

d)

Viral marketing.

34.

In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ______________.

a)

Physical evidence.

b)

Publicity.

c)

Packaging.

d)

All of the above.

35.

What is the last stage of the consumer decision process?

a)

problem recognition

b)

post purchase behavior

c)

alternative evaluation

d)

purchase

36.

Which of the following is considered a “key player” in the marketing industry?

a)

marketer

b)

suppliers or vendors

c)

distributors or retailers

d)

all of the above

37.

Marketing Mix is the most visible part of the marketing strategy of an organization.

a)

True

b)

False

38.

Which of the following is NOT considered a type of reseller?

a)

wholesaler

b)

retailer

c)

manufacturer

d)

distributor

39.

Selling is only a part of ________process

a)

financial

b)

production

c)

marketing

d)

All of the above

40.

Marketing control involves

a)

measure performance

b)

evaluate performance

c)

take corrective measures

d)

All of the above

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