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WorksheetsThe Marketing Environment
Total questions: 10
Worksheet time: 5mins
Choose the concept to the following definition:
It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Microenvironment
Macroenvironment
Marketing Environment
Which of the following is a force that does NOT affect the Microenvironment?
The company
The Suppliers and Intermediaries
Customers
The economic environment
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
Firms that share similar or the same activity as our main activity in the company are
the intermediaries
the suppliers
the competitors
"Consumers have now adopted a back-to-basics
sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."
This is a result of a changes in the ___.
Economic environment
Demographic environment
Natural environment
Technological environment
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
Publics
Political environment
Financial environment
Cultural environment
Just after the declaration of the results of the Lok Sabha Elections, 2009, the Bombay Stock Exchange’s price index (Sensex) rose by 2100 points in a day. Identify the environmental factor which led to this rise?
Legal Environment
Political environment
Social Environment
Economic Environment
Influences that come from within the business are in the
macro environment
external environment
operating environment
internal environment
