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The Five Utilities (Marketing)

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which Utility adds value based on the characteristics of a product or service, the combination of materials and/or ingredients, size, color, flavor, packaging, etc.

a)

Form

b)

Information

c)

Time

d)

Place

e)

Possession

2.

Which Utility adds value based on where a product or business is located.

a)

Form

b)

Information

c)

Time

d)

Place

e)

Possession

3.

Which Utility adds value based on the details available, can be in the form of videos, labels, advertisements, websites, etc.

a)

Form

b)

Information

c)

Time

d)

Place

e)

Possession

4.

Which Utility adds value based on when a product or service is available. Could refer to the time of day, week, or year.

a)

Form

b)

Information

c)

Time

d)

Place

e)

Possession

5.

Which Utility adds value based on ease of ownership for the customer, typically in the form or payment and delivery options.

a)

Form

b)

Information

c)

Time

d)

Place

e)

Possession

6.

Being able to buy "Family Size" bags of chips is helpful when I'm having a family picnic because I don't have to buy as many bags. This is an example of:

a)

Form

b)

Place

c)

Possession

7.

I bought a new card game and was confused by the written instructions, luckily the company had a video on YouTube to teach me how to play. This is an example of:

a)

Form

b)

Information

c)

Place

8.

Carvana reinvented the car buying experience when they eliminated the dealership and instead deliver straight to your home. This is an example of:

a)

Form

b)

Place

c)

Possession

9.

Need something from Walmart? There's likely a store nearby, or you can shop online via their website or mobile app. This is an example of:

a)

Time

b)

Information

c)

Place

10.

Thanks to advancements in technology, we can now pump gas 24 hours a day, regardless of whether the convenience store is open or not. Is an example of:

a)

Information

b)

Time

c)

Possession

11.

In honor of Lent, McDonald's has Fish Filet's as part of a special deal.

a)

Form

b)

Information

c)

Time

12.

Perdue Chicken just advertised a new line of breaded chicken, raised with no anti-biotics, that ready to eat and in the refrigerated isle. This is an example of:

a)

Form

b)

Time

c)

Possession

13.

Airports are almost like shopping malls these days, if you need entertainment for your flight, a last-minute gift/souvenir, or a quick meal, there are plenty of options to choose from, once you're past security. This is an example of:

a)

Form

b)

Information

c)

Place

14.

When trying to select a cleaning product that will best suit my needs, it's helpful to compare the details shared on the labels of several products. This is an example of:

a)

Form

b)

Information

c)

Possession

15.

When my refrigerator broke unexpectedly and I needed to replace it, it was helpful that Lowe's offered 0% financing for 6 months, allowing me to spread the cost out over a few payments rather than having to pay the full amount all at once. This is an example of:

a)

Time

b)

Place

c)

Possession