NEW
Font size
WorksheetsSocial Media Lesson 3 Review
Total questions: 20
Worksheet time: 12mins
Which of the following is the first step in a social media strategy cycle?
Define strategies
Identify the target audience
Listen and analyze
Set goals
Which of the following is the BEST way to obtain psychographic information about your customers?
Research the demographic information of your customers and analyze it.
Follow a specific customer a s week to discover her/his likes and dislikes.
Analyze the online actions of your customers and followers.
Develop a working persona of what you think the customers are like.
What is a Persona?
A strong company leader that speaks knowledgeably about the brand.
A fictional, perceived personality; personal or public representation of a role.
A specific service designed around a group of geographically similar persons.
A service developed around a main product or service that persons may require.
Which type of market segmentation divides people into groups based on lifestyles and interests?
personas
psychographic
geographic
behavioral
Strengths and weaknesses ar e related to the (blank) of the company.
internal environment
external element
management style
company culture
The most successful social media marketing plans are
the most targeted
the most creative
the most expensive
the broadest
Which of the following is a return on engagement (ROE)?
The revenue generated from social media campaigns
The leads coming from social media
The retention customers
An increase in traffic
How should you begin a SWOT Analysis?
A social media strategy and personas for each target audience
A list of social media goals and known competitor's social media sites.
Social media goals and accounts for all social media platforms.
A completed social media audit and list of social media goals.
A SWOT analysis examines:
strengths, weaknesses, objectives, and tactics
strengths, weaknesses, opportunities, and threats
strategies, workflows, objectives, and tactics
strategies, weaknesses, opportunities, and threats
If your reach and share of conversation on social media are sizeable, then it is likely that you have
a considerable presence on social media
a lot of paid advertising on popular search engines
been brandjacked and someone is using your brand without your consent
a neutral or slightly negative presence on social media
Which of the following is an ROI
Retention of employees
Profit coming from a social media campaign
Brand awareness
Customer loyalty
Which strategy can help a company grow on specific media platforms and can use to measure milestones of success?
High-level organizational strategy
Organizational unit strategy
Social media campaign strategy
Platform strategy
What is a Elevator Pitch?
A back and forth communication between a business and a customer.
An emotional plea to customers that plays on the emotions to get them to buy.
A short statement of what the company, brand or product does to fulfill a need for a persona.
A profile that contains all of the basic information about the company.
If you discover there are two social media sites with little or no activity you should delete these sites.
True
False
A vivid persona can lead you to create compelling and relevant content that inspires the target audience.
True
False
Brandjacking occurs when unauthorized users use your company name to create social media that impersonate your company
True
Face
Which of the following refers to how an audience perceives and ranks a company or brand on social media?
exposure
passion
sentiment
positioning
Which of the following defines how will a company use social media both externally and internally and describes how the company will integrate social media into business procedures and practices?
platform strategy
organizational unit strategy
social media campaign
high-level organizational strategy
A social media audit is an ordler examination and documentation of places where your company name, brand, or products are mentioned on social media sites with or without your knowledge and the sentiment behind these postings
True
False
Developing personas from scratch requires an understanding of:
the typical consumer for the company's products or services
the company's influence in its product category
the market and economy in which the social media campaign is launched
the business at both a high level and at a very basic customer level
