wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Marketing Applications Unit 1 Review

Total questions: 85

Worksheet time: 43mins

Name
Class
Date
1.

A mortgage broker arranges for a bank to provide a mortgage for a consumer or business. What is the channel of distribution for services?

a)

intensive

b)

indirect

c)

direct

2.

What is the most likely channel of distribution used by manufacturers of flowers, candy, and stationery?

a)

manufacturer to consumer

b)

manufacturer to retailer to consumer

c)

manufacturer to wholesaler to retailer to consumer

d)

manufacturer to agent to retailer to consumer

3.

The Cupcakery sells its baked goods only in its company-owned retail stores. What is this particular kind of distribution called?

a)

integrated

b)

exclusive

c)

selective

d)

direct

4.

What is the distribution channel a small textile company would most likely use in marketing its products?

a)

direct industrial distribution

b)

manufacturer sells to wholesaler who sells to industrial user

c)

manufacturer sells to agent who sells to wholesaler who sells to industrial user

d)

manufacturer hires agent who represents him or her in selling to industrial user

5.

Delene manages the Sweet Tooth Candy inventory at 20 supermarkets by refilling stock and maintaining

the stores' Sweet Tooth displays. What is Delene?

a)

rack jobber

b)

manufacturer's agent

c)

food broker

d)

retailer

6.

Of the four Ps of marketing, the ________________ decision relates to distribution.

a)

Product

b)

Price

c)

Place

d)

Promotion

7.

Vending service companies are a type of merchant intermediary called a(n) ____________________.

a)

Retailer

b)

Wholesaler

c)

Food Sales

d)

Warehousing

8.

____________________ involves selling goods and services over the Internet to customers.

a)

E-tailing

b)

Retailing

c)

Wholesale

d)

Resale

9.

Pretty Crafty is a craft store that sells a variety of craft-making items to consumers and to industrial users including

graphic artists. Pretty Crafty is therefore using ____________________ channels to sell its goods.

a)

multiple

b)

single

c)

selective

d)

direct

10.

A manufacturer uses ____________________ distribution by using only a limited number of outlets to sell products in its geographic area.

a)

Direct

b)

Selective

c)

Indirect

d)

Retail

11.

An agent who brings buyers and sellers together for a sale is a(n) ____________________.

a)

broker

b)

salesman

c)

door to door sales

d)

telemarketing

12.

Kendall sells elegant leather handbags and briefcases for an upscale leather company at special parties given in private homes. She is participating in a(n) ____________________ distribution channel.

a)

direct

b)

indirect

c)

local

d)

national

13.

A(n) ____________________ is a distributor who is paid a commission to help sellers and buyers get together.

a)

agent

b)

broker

c)

salesmen

14.

____________________ planning requires decisions about a product's physical movement and transfer of ownership.

a)

Distribution

b)

Sales

c)

Retail

d)

Wholesale

15.

a product’s path from manufacturer or producer to final user

a)

channel of distribution

b)

intermediary

c)

channel member

d)

wholesaler

e)

independent manufacturer’s agent

16.

a middleman

a)

channel of distribution

b)

intermediary

c)

channel member

d)

wholesaler

e)

independent manufacturer’s agent

17.

involved in any sales transaction that moves products from producer to final user

a)

channel of distribution

b)

intermediary

c)

channel member

d)

wholesaler

e)

independent manufacturer’s agent

18.

buys, stores, and resells large quantities of goods

a)

channel of distribution

b)

intermediary

c)

channel member

d)

wholesaler

e)

independent manufacturer’s agent

19.

a channel member who represents several related but noncompeting businesses

a)

channel of distribution

b)

intermediary

c)

channel member

d)

wholesaler

e)

independent manufacturer’s agent

20.

uses all suitable outlets to sell a product

a)

intensive distribution

b)

indirect distribution

c)

direct distribution

d)

e-marketplace

e)

exclusive distribution

21.

occurs when intermediaries participate in the distribution channel

a)

intensive distribution

b)

indirect distribution

c)

direct distribution

d)

e-marketplace

e)

exclusive distribution

22.

occurs when goods or services are sold by the producer to the final consumer

a)

intensive distribution

b)

indirect distribution

c)

direct distribution

d)

e-marketplace

e)

exclusive distribution

23.

provides exposure for small businesses that they could not get elsewhere

a)

intensive distribution

b)

indirect distribution

c)

direct distribution

d)

e-marketplace

e)

exclusive distribution

24.

occurs when products are supplied to only one dealer within a certain geographic area.

a)

intensive distribution

b)

indirect distribution

c)

direct distribution

d)

e-marketplace

e)

exclusive distribution

25.

What transportation system has the best safety record?

a)

trucking

b)

pipeline

c)

water

d)

rail

26.

What is the main focus of a distribution center?

a)

sorting and moving products

b)

storage

c)

repacking product

d)

international marketing

27.

What is the least expensive means of product transportation?

a)

water

b)

pipeline

c)

rail

d)

trucking

28.

What type of transportation accounts for 1 percent of total ton-miles of freight shipped?

a)

air

b)

rail

c)

pipeline

d)

water

29.

What type of transportation is convenient and can facilitate rapid deliveries?

a)

trucking

b)

air

c)

water

d)

rail

30.

____________________ is the marketing function of moving goods from a seller to a buyer.

a)

Transportation

b)

Rolling Coal

c)

Shipping

d)

Basket Weaving

31.

____________________ waterways include the Atlantic Ocean, the Indian Ocean, and the Nile River.

a)

International

b)

National

c)

US

d)

Oceanic

32.

A private carrier that is most frequently used to transport oil and natural gas is a(n) ____________________

a)

pipeline

b)

bulk tanker

c)

oil mover

d)

oil tanker

33.

____________________ is the fastest, most expensive form of transportation.

a)

Air

b)

Land

c)

Sea

d)

Space

34.

Shipping from Omaha, Nebraska, to Kansas City, Missouri by means of the Missouri River is called ____________________ shipping.

a)

inland

b)

outland

c)

outbound

d)

inbound

35.

Busy Bee Honey Suppliers has 25,000 jars of honey stored in its warehouse waiting to be sold. In marketing terms,

the jars of honey are known as ____________________.

a)

Inventory

b)

goods

c)

honey in a jar

d)

stock

36.

The U.S. Postal Service ships packages weighing up to 70 pounds by means of ____________________ post.

a)

Parcel

b)

Package

c)

Priority Mail

d)

First Class

37.

Distribution that involves moving goods from New York, New York, to Rochester, New York, is called ____________________ shipping.

a)

Intrastate

b)

Interstate

c)

In-State

d)

Through State

38.

trucking companies that provide transportation services for a fee

a)

Common Carriers

b)

Exempt Carriers

c)

Logistics

d)

Interstate

e)

Carload

39.

freed from direct-rate regulation

a)

Common Carriers

b)

Exempt Carriers

c)

Logistics

d)

Interstate

e)

Carload

40.

involves transporting, storing, and handling goods

a)

Common Carriers

b)

Exempt Carriers

c)

Logistics

d)

Interstate

e)

Carload

41.

between locations such as Oregon and Ohio

a)

Common Carriers

b)

Exempt Carriers

c)

Logistics

d)

Interstate

e)

Carload

42.

the minimum number of pounds needed to fill a boxcar

a)

Common Carriers

b)

Exempt Carriers

c)

Logistics

d)

Interstate

e)

Carload

43.

combining two or more transportation services

a)

intermodal

b)

freight forwarders

c)

fishyback service

d)

ton-mile

e)

intracity

44.

private companies that combine less-than-carload shipments

a)

intermodal

b)

freight forwarders

c)

fishyback service

d)

ton-mile

e)

intracity

45.

shipping loaded truck trailers on ships or barges

a)

intermodal

b)

freight forwarders

c)

fishyback service

d)

ton-mile

e)

intracity

46.

a ton of freight moved one mile

a)

intermodal

b)

freight forwarders

c)

fishyback service

d)

ton-mile

e)

intracity

47.

between two locations in one city

a)

intermodal

b)

freight forwarders

c)

fishyback service

d)

ton-mile

e)

intracity

48.

What figure is the basis for all other sales projection figures in a merchandise plan?

a)

planned reductions

b)

BOM stock

c)

planned sales

d)

planned purchases

49.

Skaterz World wants to reduce its planned reductions by 5 percent from last year's figure of $700. What would be

the planned reduction amount for this year?

a)

$59.50

b)

$665.00

c)

$595.00

d)

$255.50

50.

Materials requirement planning for industrial markets is part of what overall business activity?

a)

goal-setting

b)

purchasing

c)

production planning

d)

supplier selection

51.

Arabesque Dancewear store had $67,500 in sales during January and its BOM stock inventory was $135,000.

What was its stock-to-sales ratio?

a)

2

b)

2.5

c)

2.75

d)

1.5

52.

What type of purchasing situation would be regularly ordering staple goods from a familiar vendor?

a)

modified-rebuy

b)

straight-rebuy

c)

new-task purchase

d)

wholesale purchase

53.

If a store has planned sales for April of $13,000, and its stock-to-sales ratio is 2.5, then its BOM stock figure for April should be

a)

$32,500

b)

$3,250

c)

$325.00

d)

$325,000

54.

Epicurian Cheeses planned EOM stock figure is $6,000, its planned sales are $4,500, its BOM stock figure is $5,500,

and its planned reductions are $350. The amount of the store's planned purchases is ____________________.

a)

$5,350

b)

$535

c)

$53,500

55.

Factories in which employees are neglected and working conditions are very poor are known as ____________________.

a)

sweatshops

b)

sugarshops

c)

workshops

56.

Bethany purchases swimsuits for the Pipeline Beachware chain of five stores. Her correct job title is ____________________.

a)

buyer

b)

seller

c)

shopper

d)

she actually has a job

57.

Sato makes the purchases for a health food store. During the next three months, he plans to purchase $9,500 in

merchandise. He has already received $2,200 in vitamins and natural foods. Another $1,650 in merchandise has

been ordered. Sato's OTB is ____________________.

a)

$5,650

b)

$2,200

c)

$1,650

d)

$13,350

58.

The BOM stock figure for April is the EOM stock figure for ____________________.

a)

March

b)

April

c)

May

d)

June

59.

A store that does not currently stock an item may issue a(n) ____________________ slip indicating a customer's request.

a)

want

b)

need

c)

request

d)

purchase

60.

Franklin Paper Manufacturers posted an ad on the Internet for purchasing custom shelves. Several suppliers have

bid for the contract. This method of Internet purchasing is called a(n) ____________________ auction.

a)

reverse

b)

forward

c)

open ended

61.

amount of money a retailer has left for buying goods after considering purchases

a)

purchasing manager

b)

open-to-buy

c)

planned reduction

d)

discounts

e)

decentralized buying

62.

loss of merchandise and revenue due to price reductions and theft

a)

purchasing manager

b)

open-to-buy

c)

planned reduction

d)

discounts

e)

decentralized buying

63.

any reductions from quoted price

a)

purchasing manager

b)

open-to-buy

c)

planned reduction

d)

discounts

e)

decentralized buying

64.

retail decisions are made at lower levels of organization

a)

purchasing manager

b)

open-to-buy

c)

planned reduction

d)

discounts

e)

decentralized buying

65.

requires a buyer to do investigate new vendors

a)

EOM stock figure

b)

modified rebuy

c)

organizational buying

d)

consignment buying

e)

memorandum buying

66.

purchase goods for business purposes

a)

EOM stock figure

b)

modified rebuy

c)

organizational buying

d)

consignment buying

e)

memorandum buying

67.

goods are paid for only after the final customer purchases them

a)

EOM stock figure

b)

modified rebuy

c)

organizational buying

d)

consignment buying

e)

memorandum buying

68.

supplier takes back any unsold goods by pre-established date

a)

EOM stock figure

b)

modified rebuy

c)

organizational buying

d)

consignment buying

e)

memorandum buying

69.

A shipment containing computer monitors and disk drives arrived at a store later than expected and without an invoice.

The salespeople needed to have the merchandise on the floor quickly in anticipation of a big weekend sale. What

method should be used to ensure quick and accurate merchandise checking?

a)

blind check method

b)

spot check method

c)

direct check method

d)

quality check method

70.

What is the purpose of an electronic data interchange?

a)

to transact purchase orders between businesses

b)

to capture SKU information at the point of sale

c)

to transfer stock between departments

d)

to mark merchandise at the manufacturer's or seller's location

71.

What checking method is susceptible to errors if receivers do not physically count the total number of items in a shipment?

a)

quality check

b)

blind check

c)

direct check

d)

spot check

72.

What do many stores use to mark the price on items with hard, flat surfaces?

a)

pin ticket

b)

UPC code

c)

string tag

d)

gum label

73.

A stationery store might include writing paper, envelopes, and pens on its ____________________ stock list.

a)

basic

b)

advanced

c)

registered

d)

independent

74.

A toy store had the following inventory figures: March $63,000; April $60,000; May $65,000; June $59,000. The

store's average inventory for the four-month period was ____________________.

a)

$61,750

b)

$6,175

c)

$617.50

d)

$617,500

75.

___________________ inventory systems include EDI systems that involve computer-to-computer information exchanges.

a)

Perpetual

b)

Repeatable

c)

Just In Time

d)

LIFO

76.

Inventory ____________________ is the process of buying and storing merchandise while controlling the costs related to ordering,

shipping, handling, and storage.

a)

management

b)

buying

c)

processing

d)

stocking

77.

Employees count stock when using a(n) ____________________ inventory system.

a)

physical

b)

stock counting

c)

mental

78.

John drives a forklift, moving goods to the appropriate section of a home improvement store's warehouse from the

____________________, which is the covered area where carriers unload deliveries.

a)

dock

b)

plant

c)

factory

d)

warehouse

79.

quantities of stock that a business handles in a certain time period

a)

credit memorandum

b)

unit control

c)

inventory turnover

d)

dollar control

e)

inventory

80.

number of times inventory is sold and replaced in a given period

a)

credit memorandum

b)

unit control

c)

inventory turnover

d)

dollar control

e)

inventory

81.

all merchandise available for sale

a)

credit memorandum

b)

unit control

c)

inventory turnover

d)

dollar control

e)

inventory

82.

a method for checking merchandise received against a purchase order or invoice

a)

blind check

b)

stock shortage

c)

source marking

d)

apron

e)

receiving record

83.

allows merchandise to move directly from receiving to the sales floor

a)

blind check

b)

stock shortage

c)

source marking

d)

apron

e)

receiving record

84.

a form attached to an invoice that moves with the goods received

a)

blind check

b)

stock shortage

c)

source marking

d)

apron

e)

receiving record

85.

information regarding goods received by a business

a)

blind check

b)

stock shortage

c)

source marking

d)

apron

e)

receiving record