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WorksheetsMarketing Applications Unit 1 Review
Total questions: 85
Worksheet time: 43mins
A mortgage broker arranges for a bank to provide a mortgage for a consumer or business. What is the channel of distribution for services?
intensive
indirect
direct
What is the most likely channel of distribution used by manufacturers of flowers, candy, and stationery?
manufacturer to consumer
manufacturer to retailer to consumer
manufacturer to wholesaler to retailer to consumer
manufacturer to agent to retailer to consumer
The Cupcakery sells its baked goods only in its company-owned retail stores. What is this particular kind of distribution called?
integrated
exclusive
selective
direct
What is the distribution channel a small textile company would most likely use in marketing its products?
direct industrial distribution
manufacturer sells to wholesaler who sells to industrial user
manufacturer sells to agent who sells to wholesaler who sells to industrial user
manufacturer hires agent who represents him or her in selling to industrial user
Delene manages the Sweet Tooth Candy inventory at 20 supermarkets by refilling stock and maintaining
the stores' Sweet Tooth displays. What is Delene?
rack jobber
manufacturer's agent
food broker
retailer
Of the four Ps of marketing, the ________________ decision relates to distribution.
Product
Price
Place
Promotion
Vending service companies are a type of merchant intermediary called a(n) ____________________.
Retailer
Wholesaler
Food Sales
Warehousing
____________________ involves selling goods and services over the Internet to customers.
E-tailing
Retailing
Wholesale
Resale
Pretty Crafty is a craft store that sells a variety of craft-making items to consumers and to industrial users including
graphic artists. Pretty Crafty is therefore using ____________________ channels to sell its goods.
multiple
single
selective
direct
A manufacturer uses ____________________ distribution by using only a limited number of outlets to sell products in its geographic area.
Direct
Selective
Indirect
Retail
An agent who brings buyers and sellers together for a sale is a(n) ____________________.
broker
salesman
door to door sales
telemarketing
Kendall sells elegant leather handbags and briefcases for an upscale leather company at special parties given in private homes. She is participating in a(n) ____________________ distribution channel.
direct
indirect
local
national
A(n) ____________________ is a distributor who is paid a commission to help sellers and buyers get together.
agent
broker
salesmen
____________________ planning requires decisions about a product's physical movement and transfer of ownership.
Distribution
Sales
Retail
Wholesale
a product’s path from manufacturer or producer to final user
channel of distribution
intermediary
channel member
wholesaler
independent manufacturer’s agent
a middleman
channel of distribution
intermediary
channel member
wholesaler
independent manufacturer’s agent
involved in any sales transaction that moves products from producer to final user
channel of distribution
intermediary
channel member
wholesaler
independent manufacturer’s agent
buys, stores, and resells large quantities of goods
channel of distribution
intermediary
channel member
wholesaler
independent manufacturer’s agent
a channel member who represents several related but noncompeting businesses
channel of distribution
intermediary
channel member
wholesaler
independent manufacturer’s agent
uses all suitable outlets to sell a product
intensive distribution
indirect distribution
direct distribution
e-marketplace
exclusive distribution
occurs when intermediaries participate in the distribution channel
intensive distribution
indirect distribution
direct distribution
e-marketplace
exclusive distribution
occurs when goods or services are sold by the producer to the final consumer
intensive distribution
indirect distribution
direct distribution
e-marketplace
exclusive distribution
provides exposure for small businesses that they could not get elsewhere
intensive distribution
indirect distribution
direct distribution
e-marketplace
exclusive distribution
occurs when products are supplied to only one dealer within a certain geographic area.
intensive distribution
indirect distribution
direct distribution
e-marketplace
exclusive distribution
What transportation system has the best safety record?
trucking
pipeline
water
rail
What is the main focus of a distribution center?
sorting and moving products
storage
repacking product
international marketing
What is the least expensive means of product transportation?
water
pipeline
rail
trucking
What type of transportation accounts for 1 percent of total ton-miles of freight shipped?
air
rail
pipeline
water
What type of transportation is convenient and can facilitate rapid deliveries?
trucking
air
water
rail
____________________ is the marketing function of moving goods from a seller to a buyer.
Transportation
Rolling Coal
Shipping
Basket Weaving
____________________ waterways include the Atlantic Ocean, the Indian Ocean, and the Nile River.
International
National
US
Oceanic
A private carrier that is most frequently used to transport oil and natural gas is a(n) ____________________
pipeline
bulk tanker
oil mover
oil tanker
____________________ is the fastest, most expensive form of transportation.
Air
Land
Sea
Space
Shipping from Omaha, Nebraska, to Kansas City, Missouri by means of the Missouri River is called ____________________ shipping.
inland
outland
outbound
inbound
Busy Bee Honey Suppliers has 25,000 jars of honey stored in its warehouse waiting to be sold. In marketing terms,
the jars of honey are known as ____________________.
Inventory
goods
honey in a jar
stock
The U.S. Postal Service ships packages weighing up to 70 pounds by means of ____________________ post.
Parcel
Package
Priority Mail
First Class
Distribution that involves moving goods from New York, New York, to Rochester, New York, is called ____________________ shipping.
Intrastate
Interstate
In-State
Through State
trucking companies that provide transportation services for a fee
Common Carriers
Exempt Carriers
Logistics
Interstate
Carload
freed from direct-rate regulation
Common Carriers
Exempt Carriers
Logistics
Interstate
Carload
involves transporting, storing, and handling goods
Common Carriers
Exempt Carriers
Logistics
Interstate
Carload
between locations such as Oregon and Ohio
Common Carriers
Exempt Carriers
Logistics
Interstate
Carload
the minimum number of pounds needed to fill a boxcar
Common Carriers
Exempt Carriers
Logistics
Interstate
Carload
combining two or more transportation services
intermodal
freight forwarders
fishyback service
ton-mile
intracity
private companies that combine less-than-carload shipments
intermodal
freight forwarders
fishyback service
ton-mile
intracity
shipping loaded truck trailers on ships or barges
intermodal
freight forwarders
fishyback service
ton-mile
intracity
a ton of freight moved one mile
intermodal
freight forwarders
fishyback service
ton-mile
intracity
between two locations in one city
intermodal
freight forwarders
fishyback service
ton-mile
intracity
What figure is the basis for all other sales projection figures in a merchandise plan?
planned reductions
BOM stock
planned sales
planned purchases
Skaterz World wants to reduce its planned reductions by 5 percent from last year's figure of $700. What would be
the planned reduction amount for this year?
$59.50
$665.00
$595.00
$255.50
Materials requirement planning for industrial markets is part of what overall business activity?
goal-setting
purchasing
production planning
supplier selection
Arabesque Dancewear store had $67,500 in sales during January and its BOM stock inventory was $135,000.
What was its stock-to-sales ratio?
2
2.5
2.75
1.5
What type of purchasing situation would be regularly ordering staple goods from a familiar vendor?
modified-rebuy
straight-rebuy
new-task purchase
wholesale purchase
If a store has planned sales for April of $13,000, and its stock-to-sales ratio is 2.5, then its BOM stock figure for April should be
$32,500
$3,250
$325.00
$325,000
Epicurian Cheeses planned EOM stock figure is $6,000, its planned sales are $4,500, its BOM stock figure is $5,500,
and its planned reductions are $350. The amount of the store's planned purchases is ____________________.
$5,350
$535
$53,500
Factories in which employees are neglected and working conditions are very poor are known as ____________________.
sweatshops
sugarshops
workshops
Bethany purchases swimsuits for the Pipeline Beachware chain of five stores. Her correct job title is ____________________.
buyer
seller
shopper
she actually has a job
Sato makes the purchases for a health food store. During the next three months, he plans to purchase $9,500 in
merchandise. He has already received $2,200 in vitamins and natural foods. Another $1,650 in merchandise has
been ordered. Sato's OTB is ____________________.
$5,650
$2,200
$1,650
$13,350
The BOM stock figure for April is the EOM stock figure for ____________________.
March
April
May
June
A store that does not currently stock an item may issue a(n) ____________________ slip indicating a customer's request.
want
need
request
purchase
Franklin Paper Manufacturers posted an ad on the Internet for purchasing custom shelves. Several suppliers have
bid for the contract. This method of Internet purchasing is called a(n) ____________________ auction.
reverse
forward
open ended
amount of money a retailer has left for buying goods after considering purchases
purchasing manager
open-to-buy
planned reduction
discounts
decentralized buying
loss of merchandise and revenue due to price reductions and theft
purchasing manager
open-to-buy
planned reduction
discounts
decentralized buying
any reductions from quoted price
purchasing manager
open-to-buy
planned reduction
discounts
decentralized buying
retail decisions are made at lower levels of organization
purchasing manager
open-to-buy
planned reduction
discounts
decentralized buying
requires a buyer to do investigate new vendors
EOM stock figure
modified rebuy
organizational buying
consignment buying
memorandum buying
purchase goods for business purposes
EOM stock figure
modified rebuy
organizational buying
consignment buying
memorandum buying
goods are paid for only after the final customer purchases them
EOM stock figure
modified rebuy
organizational buying
consignment buying
memorandum buying
supplier takes back any unsold goods by pre-established date
EOM stock figure
modified rebuy
organizational buying
consignment buying
memorandum buying
A shipment containing computer monitors and disk drives arrived at a store later than expected and without an invoice.
The salespeople needed to have the merchandise on the floor quickly in anticipation of a big weekend sale. What
method should be used to ensure quick and accurate merchandise checking?
blind check method
spot check method
direct check method
quality check method
What is the purpose of an electronic data interchange?
to transact purchase orders between businesses
to capture SKU information at the point of sale
to transfer stock between departments
to mark merchandise at the manufacturer's or seller's location
What checking method is susceptible to errors if receivers do not physically count the total number of items in a shipment?
quality check
blind check
direct check
spot check
What do many stores use to mark the price on items with hard, flat surfaces?
pin ticket
UPC code
string tag
gum label
A stationery store might include writing paper, envelopes, and pens on its ____________________ stock list.
basic
advanced
registered
independent
A toy store had the following inventory figures: March $63,000; April $60,000; May $65,000; June $59,000. The
store's average inventory for the four-month period was ____________________.
$61,750
$6,175
$617.50
$617,500
___________________ inventory systems include EDI systems that involve computer-to-computer information exchanges.
Perpetual
Repeatable
Just In Time
LIFO
Inventory ____________________ is the process of buying and storing merchandise while controlling the costs related to ordering,
shipping, handling, and storage.
management
buying
processing
stocking
Employees count stock when using a(n) ____________________ inventory system.
physical
stock counting
mental
John drives a forklift, moving goods to the appropriate section of a home improvement store's warehouse from the
____________________, which is the covered area where carriers unload deliveries.
dock
plant
factory
warehouse
quantities of stock that a business handles in a certain time period
credit memorandum
unit control
inventory turnover
dollar control
inventory
number of times inventory is sold and replaced in a given period
credit memorandum
unit control
inventory turnover
dollar control
inventory
all merchandise available for sale
credit memorandum
unit control
inventory turnover
dollar control
inventory
a method for checking merchandise received against a purchase order or invoice
blind check
stock shortage
source marking
apron
receiving record
allows merchandise to move directly from receiving to the sales floor
blind check
stock shortage
source marking
apron
receiving record
a form attached to an invoice that moves with the goods received
blind check
stock shortage
source marking
apron
receiving record
information regarding goods received by a business
blind check
stock shortage
source marking
apron
receiving record
