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WorksheetsMarketing Revision
Total questions: 18
Worksheet time: 12mins
What is marketing?
To advertise goods to draw in new consumers
the process of planning, executing and promoting ideas, goods and services to create exchanges that satisfy individuals
The business processes that involve transformation or production
the conversion of inputs into outputs
Which of the following is NOT a role/purpose of Marketing
To make customers aware of the products or services
To understand customer wants and needs
To build brand awareness and trust to increase market share
To make customers pay more for the same product
A department preparing for Christmas is an example of (a) demand
Happy hour, buy one get one free deals, and billboards are ways of (a) demand
Ensuring stocks or capacity to deliver a service are sufficiently available to meet any demand generated is (a) demand
Keeping up to date with what competitors are selling and current trends is (a) demand.
Reducing costs for the production and delivery helps to ...
understand customer wants and needs
diversification
increase market share
improve profitability
Where a business offers products which are different from their usual offering.
developing new products
diversification
increasing brand awareness
improving profitability
This can increase sales because customers will seek out products they are familiar with
increase brand awareness and loyalty
understanding customer wants and needs
developing new products
increasing market share
Marketing can provide a business with customer ideas to help expand their range and
increase market share
develop new products
understand customer wants and needs
improve profitability
The percentage of a given market that a business holds is ____________ __________.
(a)
Which of the following are made for the mass market?
spectacles
tissues
prosthetic limbs
mobile phones
ballet shoes
A narrow group of the market with specific needs is called a (a) market
What logo is this?
(a)
What logo is this?
(a)
What logo is this?
(a)
What logo is this?
(a)
What logo is this?
(a)
