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WorksheetsDMF - Final Exam Review
Total questions: 26
Worksheet time: 52mins
To keep complete uniformity in style and formatting wherever the brand is used is the purpose of the ....
Brand style database
Brand style portfolio
Brand style guide
Brand style imaging
Invested or regular is an example of a customer who has what kind of relationship with a company?
Long standing
Short Lived
New
Alternate
What kind of goal is linked to the company's established philosophy, vision and personality?
Specific
Measurable
Attainable
Relevant
Time-based
What software is primarily used to manage interactions with customers
PPC
SEO
CRM
Social Media Channels
75 Characters is the perfect length for a....
Preheader text
Header text
Body
Conclusion
In terms of its (a) , Costco focuses on its price first and service second.
Billboards, Banner Ads and Radio Ads are examples of _______ marketing?
Indirect
Permission
Direct
Interruption
Martin’s company manufactures scaffolding and sells them to construction companies, this is an example of a (a) transaction
You go to the grocery store and see two brands of Cola on the shelf. One brand is Coca-cola. The second brand is a generic one sold at this grocery store. If you’ve never tried either brand but you are affected by brand awareness which cola are you likely to choose?
The cheapest brand
The one with the most appealing logo
Coca-cola
The generic one
Audience Demographics can include:
Gender
Age
Language
None of the above
Real time advertising is the practice of _____________ to something that is in the process of __________
*separate answers with a comma (eg. blue, red)
(a)
Which of the following are region based TLD's?
.eu
.com
.net
.asia
By incorporating a website with keywords it enables (a) to identify websites that are relevant to someone's search
Poor conversions may be the result of improperly structured (a)
This social media channel can help individuals get a job, expand their professional network or reach the latest news.
(a)
Yelp is a great website to see the (a) that a business may have
The belief that social media shouldn’t be a top priority for small businesses is a .....
Social media marketing myth
Social media marketing strategy
Social media marketing resource allocation
Social media marketing adaptation
What does the CASL stand for?
(a)
Which of the following is an example of a company’s fixed expenses?
Credit card bills
Commission checks
Production supplies
Rent and loan payments
Remarketing is the efforts a company makes to reconnect website visitors who have been on the company’s website but....
Have not stayed long enough on the website
Have not clicked a certain link on the website
Have not made a purchase yet
Have not subscribed to their mailing list yet
If you include too much red in your email what could be the result
Your reader will become hungry
Your email will be marked as spam
Your email will be more difficult to read
Your reader will be more likely to open the email
Google ranks a site higher when its responsive, which means
A website will adjust to fit on different devices
A website is constantly updated to the newest technological standards
A website that has many backlinks associated with it
A website that has followed all SEO best practices
List some of the reasons why it is important for a company to select its logo carefully...
It represents your company
It is costly to change
Avoiding copyright issues
All of the above
Which of the following are call to action domains
What do celebrities now need to include when advertising a product through their social media channels?
A Selfie
An NFT
A link to the company's page
A hashtag followed by Ad or Samp
How should you respond if your business received a negative review online?
(Choose all that apply)
Discredit the reviewer
State the facts
Be polite
Offer a resolution
